kitio.aiRovo vs Selectric
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rovo starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Enterprise search
- AI chat
- Custom agents
- Third-party connectors
- Permission-aware results
- Unified search across accounts
- Local AI search summaries
- Personal per-user index
- Smart Actions for email and calendar
- SSO on Team plan
| Feature | Rovo | Selectric |
|---|---|---|
| Best for | Atlassian's AI search, chat and agents across Jira, Confluence and more | Private AI search across your email, documents and chats |
| Category | Productivity | Productivity |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $15/user/mo, billed quarterly |
| Free plan | No | Yes |
| Made by | Atlassian | Prophesy Inc. |
| Based in | Australia | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rovo starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- Unlimited linked accounts
- Search summaries with local AI models
Team
$15/user/mo, billed quarterly
- Per user, billed quarterly
- More powerful AI models
- Smart Actions for email and calendar
- SSO and premium support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rovo
- Deep Jira and Confluence integration
- Respects existing permissions
- No-code agent builder
- Most useful for Atlassian customers
- Connector coverage varies
Selectric
- Free plan allows unlimited linked accounts
- Data is not used to train AI models
- Each user only sees what they already have access to
- macOS only for now
- Best summaries need the paid Team plan
- Windows version was still upcoming
Which one should you choose?
Choose Rovo if you want:
- Deep Jira and Confluence integration
- Respects existing permissions
- No-code agent builder
Watch out: most useful for atlassian customers.
Choose Selectric if you want:
- Free plan allows unlimited linked accounts
- Data is not used to train AI models
- Each user only sees what they already have access to
Watch out: macos only for now.
Rovo vs Selectric FAQ
What is the difference between Rovo and Selectric?
Rovo: Atlassian's AI search, chat and agents across Jira, Confluence and more. Selectric: Private AI search across your email, documents and chats. Both are productivity tools.
Is Rovo or Selectric cheaper?
Rovo starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
Do Rovo and Selectric have free plans?
Rovo: No. Selectric: Yes.
Who makes Rovo?
Rovo is made by Atlassian, based in Australia.
Who makes Selectric?
Selectric is made by Prophesy Inc..
Which should I choose, Rovo or Selectric?
Choose Rovo if you value deep jira and confluence integration and respects existing permissions. Choose Selectric if you value free plan allows unlimited linked accounts and data is not used to train ai models.