kitio.aiGuru vs Selectric
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Guru starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Verified knowledge cards
- AI answers with sources
- Slack and Teams apps
- Browser extension
- Content analytics
- Unified search across accounts
- Local AI search summaries
- Personal per-user index
- Smart Actions for email and calendar
- SSO on Team plan
| Feature | Guru | Selectric |
|---|---|---|
| Best for | AI knowledge base that answers questions and keeps content verified | Private AI search across your email, documents and chats |
| Category | Productivity | Productivity |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | $15/user/mo, billed quarterly |
| Free plan | No, trial available | Yes |
| Made by | Guru Technologies | Prophesy Inc. |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Guru starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- Unlimited linked accounts
- Search summaries with local AI models
Team
$15/user/mo, billed quarterly
- Per user, billed quarterly
- More powerful AI models
- Smart Actions for email and calendar
- SSO and premium support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Guru
- Verification keeps content fresh
- Answers where people work
- Clear citations
- Needs ongoing content upkeep
- Pricing aimed at teams
Selectric
- Free plan allows unlimited linked accounts
- Data is not used to train AI models
- Each user only sees what they already have access to
- macOS only for now
- Best summaries need the paid Team plan
- Windows version was still upcoming
Which one should you choose?
Choose Guru if you want:
- Verification keeps content fresh
- Answers where people work
- Clear citations
Watch out: needs ongoing content upkeep.
Choose Selectric if you want:
- Free plan allows unlimited linked accounts
- Data is not used to train AI models
- Each user only sees what they already have access to
Watch out: macos only for now.
Guru vs Selectric FAQ
What is the difference between Guru and Selectric?
Guru: AI knowledge base that answers questions and keeps content verified. Selectric: Private AI search across your email, documents and chats. Both are productivity tools.
Is Guru or Selectric cheaper?
Guru starts at See pricing page and Selectric starts at $15/user/mo, billed quarterly. Check both pricing pages for current plans.
Do Guru and Selectric have free plans?
Guru: No, trial available. Selectric: Yes.
Who makes Guru?
Guru is made by Guru Technologies, based in United States.
Who makes Selectric?
Selectric is made by Prophesy Inc..
Which should I choose, Guru or Selectric?
Choose Guru if you value verification keeps content fresh and answers where people work. Choose Selectric if you value free plan allows unlimited linked accounts and data is not used to train ai models.