kitio.aiRecombee vs Power Formulas
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Power Formulas has the lower starting price: about $17 a month, against $99 for Recombee.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time recommendations
- Personalized search
- REST API and SDKs
- ReQL business rules
- Admin UI analytics
- No-code widgets
- =AI() formula for LLMs
- =API() JSON import
- =SQL() database queries
- No-code formula builder
- Scheduled refreshes
| Feature | Recombee | Power Formulas |
|---|---|---|
| Best for | Recommendation and personalized search engine offered as an API | AI, API and SQL formulas inside Google Sheets |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | $99/mo | $199/yr |
| Free plan | Yes | Yes |
| Made by | Recombee | Power Formulas |
| Based in | Czechia | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Power Formulas has the lower starting price: about $17 a month, against $99 for Recombee.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Under 100,000 interactions per month
- Under 20,000 active users per month
- Under 20,000 catalog items
Standard
$99/mo
- From 100,000 interactions per month
- 20,000 active users per month
- $0.70 per extra traffic unit
Pro
$1699/mo
- From 5M interactions per month
- 1M active users per month
- $0.20 per extra traffic unit
Premium
$4499/mo
- From 20M interactions per month
- 4M+ active users per month
- Custom extra usage pricing
Platinum
Contact sales
- Custom recommendation scenarios
- Billions of monthly requests
- Expert guidance and support
4 plans
Starter
Free
- 30-day free trial
- 100 automatic refreshes per month after
- Basic API and SQL formulas
- Formula builder
Pro
$199/yr
- Unlimited formula refreshes
- Hourly or daily refresh schedules
- AI, AI_IMAGE and AI_VISION formulas
Team
$499/yr
- License for 5 users
- Google Workspace license
Enterprise
$899/yr
- Unlimited users
- Google Workspace license
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Recombee
- Free plan for small traffic
- Works across many content types
- Detailed developer documentation
- Published usage-based tiers
- Pro tier jumps to $1,699 a month
- Needs developer work to integrate
- Pricing depends on several usage metrics
Power Formulas
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
- AI formulas need the paid Pro plan
- Paid plans are billed yearly
- Google Sheets only
Which one should you choose?
Choose Recombee if you want:
- Free plan for small traffic
- Works across many content types
- Detailed developer documentation
Watch out: pro tier jumps to $1,699 a month.
Choose Power Formulas if you want:
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
Watch out: ai formulas need the paid pro plan.
Recombee vs Power Formulas FAQ
What is the difference between Recombee and Power Formulas?
Recombee: Recommendation and personalized search engine offered as an API. Power Formulas: AI, API and SQL formulas inside Google Sheets. Both are data & analytics tools.
Is Recombee or Power Formulas cheaper?
Power Formulas has the lower starting price: about $17 a month, against $99 for Recombee.
Do Recombee and Power Formulas have free plans?
Recombee: Yes. Power Formulas: Yes.
Who makes Recombee?
Recombee is made by Recombee, based in Czechia.
Who makes Power Formulas?
Power Formulas is made by Power Formulas.
Which should I choose, Recombee or Power Formulas?
Choose Recombee if you value free plan for small traffic and works across many content types. Choose Power Formulas if you value works inside google sheets and ai, api and sql in one add-on.