kitio.aiFirecrawl vs Power Formulas
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Power Formulas has the lower starting price: about $17 a month, against $19 for Firecrawl.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Scrape to markdown
- Site crawling
- Web search endpoint
- Schema-based extraction
- MCP server
- =AI() formula for LLMs
- =API() JSON import
- =SQL() database queries
- No-code formula builder
- Scheduled refreshes
| Feature | Firecrawl | Power Formulas |
|---|---|---|
| Best for | API that turns websites into clean markdown for AI apps | AI, API and SQL formulas inside Google Sheets |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | $19/mo | $199/yr |
| Free plan | Yes | Yes |
| Made by | Firecrawl | Power Formulas |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Power Formulas has the lower starting price: about $17 a month, against $19 for Firecrawl.
Free plan
Cheapest paid plan
Top plan
Free trial
6 plans
Free
Free
- 1,000 credits per month
- 2 concurrent requests
Hobby
$19/mo
- 5,000 credits per month
- 5 concurrent requests
Standard
$99/mo
- 100,000 credits per month
- 25 concurrent requests
Growth
$399/mo
- 500,000 credits per month
- 50 concurrent requests
- Priority support
Scale
$749/mo
- 1,000,000 credits per month
- 100 concurrent requests
Enterprise
Contact sales
- Custom credits and concurrency
- SLA, SSO, zero-data retention
4 plans
Starter
Free
- 30-day free trial
- 100 automatic refreshes per month after
- Basic API and SQL formulas
- Formula builder
Pro
$199/yr
- Unlimited formula refreshes
- Hourly or daily refresh schedules
- AI, AI_IMAGE and AI_VISION formulas
Team
$499/yr
- License for 5 users
- Google Workspace license
Enterprise
$899/yr
- Unlimited users
- Google Workspace license
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Firecrawl
- Output is ready for LLMs
- Simple, well-documented API
- Open-source core
- Credits go fast on big crawls
- Some sites still block it
Power Formulas
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
- AI formulas need the paid Pro plan
- Paid plans are billed yearly
- Google Sheets only
Which one should you choose?
Choose Firecrawl if you want:
- Output is ready for LLMs
- Simple, well-documented API
- Open-source core
Watch out: credits go fast on big crawls.
Choose Power Formulas if you want:
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
Watch out: ai formulas need the paid pro plan.
Firecrawl vs Power Formulas FAQ
What is the difference between Firecrawl and Power Formulas?
Firecrawl: API that turns websites into clean markdown for AI apps. Power Formulas: AI, API and SQL formulas inside Google Sheets. Both are data & analytics tools.
Is Firecrawl or Power Formulas cheaper?
Power Formulas has the lower starting price: about $17 a month, against $19 for Firecrawl.
Do Firecrawl and Power Formulas have free plans?
Firecrawl: Yes. Power Formulas: Yes.
Who makes Firecrawl?
Firecrawl is made by Firecrawl, based in United States.
Who makes Power Formulas?
Power Formulas is made by Power Formulas.
Which should I choose, Firecrawl or Power Formulas?
Choose Firecrawl if you value output is ready for llms and simple, well-documented api. Choose Power Formulas if you value works inside google sheets and ai, api and sql in one add-on.