kitio.aiMoz Pro vs KeywordSearch
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Moz Pro has the lower starting price: about $49 a month, against $97 for KeywordSearch.
AI ad audience builder and keyword research for Google and YouTube ads
Free trial · $97/moAt a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
- AI Audience Builder
- Google Ads sync
- Keyword research
- YouTube Ad Spy
- White-label reports
| Feature | Moz Pro | KeywordSearch |
|---|---|---|
| Best for | SEO toolset from Moz with Domain Authority and keyword tools | AI ad audience builder and keyword research for Google and YouTube ads |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $49/mo | $97/mo |
| Free plan | No, 30-day trial | No, trial available |
| Made by | Moz (Ziff Davis) | KeywordSearch |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Moz Pro has the lower starting price: about $49 a month, against $97 for KeywordSearch.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
3 plans
Starter
$97/mo
- 10 AI audience searches per month
- YouTube channel and video search
- Unlimited keyword research
KeywordSearch Pro
$297/mo
- 1,000 AI audience searches per month
- Ad Spy
- One-click Google Ads sync
Agency
From $497/mo
- 3 user seats
- White-labeled PDF reports
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
KeywordSearch
- One-click sync to Google Ads
- Includes YouTube ad spy
- White-label reports for agencies
- Starts at $97 per month
- Audience searches are capped monthly
- Focused on Google and YouTube only
Which one should you choose?
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Choose KeywordSearch if you want:
- One-click sync to Google Ads
- Includes YouTube ad spy
- White-label reports for agencies
Watch out: starts at $97 per month.
Moz Pro vs KeywordSearch FAQ
What is the difference between Moz Pro and KeywordSearch?
Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. KeywordSearch: AI ad audience builder and keyword research for Google and YouTube ads. Both are marketing tools.
Is Moz Pro or KeywordSearch cheaper?
Moz Pro has the lower starting price: about $49 a month, against $97 for KeywordSearch.
Do Moz Pro and KeywordSearch have free plans?
Moz Pro: No, 30-day trial. KeywordSearch: No, trial available.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Who makes KeywordSearch?
KeywordSearch is made by KeywordSearch.
Which should I choose, Moz Pro or KeywordSearch?
Choose Moz Pro if you value easy for beginners and domain authority is an industry standard. Choose KeywordSearch if you value one-click sync to google ads and includes youtube ad spy.