kitio.aiMidjourney vs Bing Image Creator
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Bing Image Creator is completely free, while Midjourney is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Style references
- Character references
- Inpainting editor
- Image upscaling
- Image-to-video
- Text-to-image
- Daily boosts
- Model choice
- Saved collections
- Edge integration
| Feature | Midjourney | Bing Image Creator |
|---|---|---|
| Best for | Text-to-image generator known for painterly, highly stylized output | Free Microsoft image generator inside Bing, Edge and Copilot |
| Category | Image | Image |
| Pricing model | Paid | Free |
| Starting price | $10/mo | Free |
| Free plan | No | Yes, fully free |
| Made by | Midjourney, Inc. | Microsoft |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Bing Image Creator is completely free, while Midjourney is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$10/mo
- Limited fast GPU time
- General commercial terms
Standard
$30/mo
- More fast GPU time
- Unlimited relaxed generations
Pro
$60/mo
- Stealth mode
- More fast GPU time
Mega
$120/mo
- About 60 fast GPU hours
- For high-volume and video work
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Midjourney
- Distinctive, polished aesthetic
- Strong style and character consistency
- Active community gallery for ideas
- No free plan or trial
- Images are public on lower tiers
- Less precise at exact text and layouts
Bing Image Creator
- Completely free
- No separate app needed
- Good prompt understanding
- Strict content filters
- Slow once boosts run out
- Few editing controls
Which one should you choose?
Choose Midjourney if you want:
- Distinctive, polished aesthetic
- Strong style and character consistency
- Active community gallery for ideas
Watch out: no free plan or trial.
Choose Bing Image Creator if you want:
- Completely free
- No separate app needed
- Good prompt understanding
Watch out: strict content filters.
Midjourney vs Bing Image Creator FAQ
What is the difference between Midjourney and Bing Image Creator?
Midjourney: Text-to-image generator known for painterly, highly stylized output. Bing Image Creator: Free Microsoft image generator inside Bing, Edge and Copilot. Both are image tools.
Is Midjourney or Bing Image Creator cheaper?
Bing Image Creator is completely free, while Midjourney is paid.
Do Midjourney and Bing Image Creator have free plans?
Midjourney: No. Bing Image Creator: Yes, fully free.
Who makes Midjourney?
Midjourney is made by Midjourney, Inc., based in United States.
Who makes Bing Image Creator?
Bing Image Creator is made by Microsoft, based in United States.
Which should I choose, Midjourney or Bing Image Creator?
Choose Midjourney if you value distinctive, polished aesthetic and strong style and character consistency. Choose Bing Image Creator if you value completely free and no separate app needed.