kitio.aiLumen by Talkwalker vs YouScan
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lumen by Talkwalker starts at See pricing page and YouScan starts at $499/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social and news monitoring
- Image and logo recognition
- Sentiment analysis
- Crisis alerts
- Trend detection
- Insights Copilot AI agent
- Cross-brand trend analysis
- Image recognition in posts
- Audience insights
- Shareable reports
| Feature | Lumen by Talkwalker | YouScan |
|---|---|---|
| Best for | Social listening and consumer intelligence, now part of Hootsuite | Social listening platform with an AI agent that writes trend reports |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $499/mo |
| Free plan | No | No |
| Made by | Hootsuite | YouScan |
| Based in | – | Ukraine |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lumen by Talkwalker starts at See pricing page and YouScan starts at $499/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lumen by Talkwalker
- Strong visual recognition
- Wide source coverage
- Many languages
- Enterprise pricing
- Complex query setup
YouScan
- One prompt replaces many manual searches
- Analyzes images, not just text
- Unlimited topics on its plans
- Price starts high for small teams
- Listed price assumes annual billing
- Demo needed before signing up
Which one should you choose?
Choose Lumen by Talkwalker if you want:
- Strong visual recognition
- Wide source coverage
- Many languages
Watch out: enterprise pricing.
Choose YouScan if you want:
- One prompt replaces many manual searches
- Analyzes images, not just text
- Unlimited topics on its plans
Watch out: price starts high for small teams.
Lumen by Talkwalker vs YouScan FAQ
What is the difference between Lumen by Talkwalker and YouScan?
Lumen by Talkwalker: Social listening and consumer intelligence, now part of Hootsuite. YouScan: Social listening platform with an AI agent that writes trend reports. Both are marketing tools.
Is Lumen by Talkwalker or YouScan cheaper?
Lumen by Talkwalker starts at See pricing page and YouScan starts at $499/mo. Check both pricing pages for current plans.
Do Lumen by Talkwalker and YouScan have free plans?
Lumen by Talkwalker: No. YouScan: No.
Who makes Lumen by Talkwalker?
Lumen by Talkwalker is made by Hootsuite.
Who makes YouScan?
YouScan is made by YouScan, based in Ukraine.
Which should I choose, Lumen by Talkwalker or YouScan?
Choose Lumen by Talkwalker if you value strong visual recognition and wide source coverage. Choose YouScan if you value one prompt replaces many manual searches and analyzes images, not just text.