kitio.aiLooker vs Airbook
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and Airbook starts at $99/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- AI analytics assistant
- CRM and warehouse connectors
- SQL and no-code queries
- Dashboards and docs
- Scheduled reports
- Data activation
| Feature | Looker | Airbook |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | AI analytics workspace that unifies go-to-market data from many tools |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $99/mo |
| Free plan | No | Yes |
| Made by | Airbook | |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Looker starts at See pricing page and Airbook starts at $99/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
5 plans
Freemium
Free
- 10 AI requests a month
- 1 analyst seat
- 1 database connection
- Unlimited viewers
Starter
$99/mo
- 50 AI requests a month
- 2 analyst seats
- 1 database or warehouse
Growth
$599/mo
- 100 AI requests a month
- 5 analyst seats
- CRM connection
- Scheduled reports
Scale
$1499/mo
- 500 AI requests a month
- Any 5 connectors
- Audit logs
Enterprise
Custom
- Custom deployment
- Advanced security
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
Airbook
- Free plan with unlimited viewers
- Ask questions in plain English or SQL
- Joins data across sources
- Big jump from Starter to Growth price
- AI requests are capped per month
- CRM connector only from Growth up
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose Airbook if you want:
- Free plan with unlimited viewers
- Ask questions in plain English or SQL
- Joins data across sources
Watch out: big jump from starter to growth price.
Looker vs Airbook FAQ
What is the difference between Looker and Airbook?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. Airbook: AI analytics workspace that unifies go-to-market data from many tools. Both are data & analytics tools.
Is Looker or Airbook cheaper?
Looker starts at See pricing page and Airbook starts at $99/mo. Check both pricing pages for current plans.
Do Looker and Airbook have free plans?
Looker: No. Airbook: Yes.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes Airbook?
Airbook is made by Airbook.
Which should I choose, Looker or Airbook?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose Airbook if you value free plan with unlimited viewers and ask questions in plain english or sql.