kitio.aiLofty vs reAlpha
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. reAlpha is completely free, while Lofty is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- AI homebuying plan
- Paperwork in one place
- On-demand real estate experts
- Cash back at closing
- Mortgage and refinance
| Feature | Lofty | reAlpha |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | AI-assisted homebuying platform with cash back at closing |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Free |
| Starting price | See pricing page | Free |
| Free plan | No | Yes, fully free |
| Made by | Lofty | reAlpha Tech Corp. |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
reAlpha is completely free, while Lofty is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
reAlpha
- Free account for buyers
- Rebate on buyer agent fees
- Mortgage options in the same place
- Only available in the US
- Cash back only for eligible buyers
- Site says little about how the AI works
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose reAlpha if you want:
- Free account for buyers
- Rebate on buyer agent fees
- Mortgage options in the same place
Watch out: only available in the us.
Lofty vs reAlpha FAQ
What is the difference between Lofty and reAlpha?
Lofty: Real estate CRM and websites with AI assistants for agents. reAlpha: AI-assisted homebuying platform with cash back at closing. Both are legal, finance & hr tools.
Is Lofty or reAlpha cheaper?
reAlpha is completely free, while Lofty is paid.
Do Lofty and reAlpha have free plans?
Lofty: No. reAlpha: Yes, fully free.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes reAlpha?
reAlpha is made by reAlpha Tech Corp., based in United States.
Which should I choose, Lofty or reAlpha?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose reAlpha if you value free account for buyers and rebate on buyer agent fees.