kitio.aiLofty vs HomeKey
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lofty starts at See pricing page and HomeKey starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- Lead follow-up messages
- Ad budget optimization
- Listing performance Q&A
- Client meeting prep
- Contract tasks
| Feature | Lofty | HomeKey |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | AI agent for real estate marketing, leads and client prep |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Lofty | HomeKey |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lofty starts at See pricing page and HomeKey starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
HomeKey
- Covers leads, ads and client prep
- Answers questions about listing performance
- Suggests moves between ad channels
- No public pricing
- Demo needed to try it
- Designed for brokers and agencies, not buyers
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose HomeKey if you want:
- Covers leads, ads and client prep
- Answers questions about listing performance
- Suggests moves between ad channels
Watch out: no public pricing.
Lofty vs HomeKey FAQ
What is the difference between Lofty and HomeKey?
Lofty: Real estate CRM and websites with AI assistants for agents. HomeKey: AI agent for real estate marketing, leads and client prep. Both are legal, finance & hr tools.
Is Lofty or HomeKey cheaper?
Lofty starts at See pricing page and HomeKey starts at See pricing page. Check both pricing pages for current plans.
Do Lofty and HomeKey have free plans?
Lofty: No. HomeKey: No.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes HomeKey?
HomeKey is made by HomeKey.
Which should I choose, Lofty or HomeKey?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose HomeKey if you value covers leads, ads and client prep and answers questions about listing performance.