kitio.aiLofty vs Fello
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lofty starts at See pricing page and Fello starts at $499/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- Felix AI follow-up agent
- Text, call and email outreach
- Seller and buyer signals
- Personalized email campaigns
- Landing pages and forms
- Pipeline tracking
| Feature | Lofty | Fello |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | AI follow-up teammate and marketing suite for real estate teams |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $499/mo |
| Free plan | No | No |
| Made by | Lofty | Fello |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lofty starts at See pricing page and Fello starts at $499/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Growth
$499/mo
- 3,000 active contacts
- 10 landing pages
- 3 workflows
- $50/mo per extra 1,000 contacts
Scale
$799/mo
- 10,000 active contacts
- 100 landing pages
- 25 workflows
Enterprise
$2000/mo
- 40,000 active contacts
- Up to 500 lists
- 50 workflows
- Multi-office operations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
Fello
- Built specifically for real estate
- AI follow-up across three channels
- Marketing tools included
- Starts at $499 per month
- Extra contacts cost more
- Overkill for solo agents with small lists
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose Fello if you want:
- Built specifically for real estate
- AI follow-up across three channels
- Marketing tools included
Watch out: starts at $499 per month.
Lofty vs Fello FAQ
What is the difference between Lofty and Fello?
Lofty: Real estate CRM and websites with AI assistants for agents. Fello: AI follow-up teammate and marketing suite for real estate teams. Both are legal, finance & hr tools.
Is Lofty or Fello cheaper?
Lofty starts at See pricing page and Fello starts at $499/mo. Check both pricing pages for current plans.
Do Lofty and Fello have free plans?
Lofty: No. Fello: No.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes Fello?
Fello is made by Fello, based in United States.
Which should I choose, Lofty or Fello?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose Fello if you value built specifically for real estate and ai follow-up across three channels.