kitio.aiFello vs HomeKey
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Fello starts at $499/mo and HomeKey starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Felix AI follow-up agent
- Text, call and email outreach
- Seller and buyer signals
- Personalized email campaigns
- Landing pages and forms
- Pipeline tracking
- Lead follow-up messages
- Ad budget optimization
- Listing performance Q&A
- Client meeting prep
- Contract tasks
| Feature | Fello | HomeKey |
|---|---|---|
| Best for | AI follow-up teammate and marketing suite for real estate teams | AI agent for real estate marketing, leads and client prep |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | $499/mo | See pricing page |
| Free plan | No | No |
| Made by | Fello | HomeKey |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Fello starts at $499/mo and HomeKey starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Growth
$499/mo
- 3,000 active contacts
- 10 landing pages
- 3 workflows
- $50/mo per extra 1,000 contacts
Scale
$799/mo
- 10,000 active contacts
- 100 landing pages
- 25 workflows
Enterprise
$2000/mo
- 40,000 active contacts
- Up to 500 lists
- 50 workflows
- Multi-office operations
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Fello
- Built specifically for real estate
- AI follow-up across three channels
- Marketing tools included
- Starts at $499 per month
- Extra contacts cost more
- Overkill for solo agents with small lists
HomeKey
- Covers leads, ads and client prep
- Answers questions about listing performance
- Suggests moves between ad channels
- No public pricing
- Demo needed to try it
- Designed for brokers and agencies, not buyers
Which one should you choose?
Choose Fello if you want:
- Built specifically for real estate
- AI follow-up across three channels
- Marketing tools included
Watch out: starts at $499 per month.
Choose HomeKey if you want:
- Covers leads, ads and client prep
- Answers questions about listing performance
- Suggests moves between ad channels
Watch out: no public pricing.
Fello vs HomeKey FAQ
What is the difference between Fello and HomeKey?
Fello: AI follow-up teammate and marketing suite for real estate teams. HomeKey: AI agent for real estate marketing, leads and client prep. Both are legal, finance & hr tools.
Is Fello or HomeKey cheaper?
Fello starts at $499/mo and HomeKey starts at See pricing page. Check both pricing pages for current plans.
Do Fello and HomeKey have free plans?
Fello: No. HomeKey: No.
Who makes Fello?
Fello is made by Fello, based in United States.
Who makes HomeKey?
HomeKey is made by HomeKey.
Which should I choose, Fello or HomeKey?
Choose Fello if you value built specifically for real estate and ai follow-up across three channels. Choose HomeKey if you value covers leads, ads and client prep and answers questions about listing performance.