Lofty vs DealMachine
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lofty starts at See pricing page and DealMachine starts at $99/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- Nationwide property data
- Owner skip tracing
- AI list building
- Driving for Dollars app
- Direct mail campaigns
- API and CLI
| Feature | Lofty | DealMachine |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | Property and owner data for real estate investors, with an AI search bar |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $99/mo |
| Free plan | No | No |
| Made by | Lofty | DealMachine |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lofty starts at See pricing page and DealMachine starts at $99/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
DealMachine
- Property and owner data in one place
- AI builds lists from a description
- Built-in mail campaigns
- API access
- US properties only
- Postcards cost extra per piece
- Bulk data plans get expensive
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose DealMachine if you want:
- Property and owner data in one place
- AI builds lists from a description
- Built-in mail campaigns
Watch out: us properties only.
Lofty vs DealMachine FAQ
What is the difference between Lofty and DealMachine?
Lofty: Real estate CRM and websites with AI assistants for agents. DealMachine: Property and owner data for real estate investors, with an AI search bar. Both are legal, finance & hr tools.
Is Lofty or DealMachine cheaper?
Lofty starts at See pricing page and DealMachine starts at $99/mo. Check both pricing pages for current plans.
Do Lofty and DealMachine have free plans?
Lofty: No. DealMachine: No.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes DealMachine?
DealMachine is made by DealMachine, based in United States.
Which should I choose, Lofty or DealMachine?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose DealMachine if you value property and owner data in one place and ai builds lists from a description.