kitio.aiFrase vs Keyword Insights
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Frase has the lower starting price: about $49 a month, against $58 for Keyword Insights.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SERP-based briefs
- AI drafting
- SEO and GEO scoring
- Site audits
- MCP server
- Keyword discovery
- SERP-based clustering
- Content briefs
- AI writing agent
- Reddit, Quora and YouTube mentions
- CSV export
| Feature | Frase | Keyword Insights |
|---|---|---|
| Best for | Research, brief and write SEO content scored for Google and AI | Keyword clustering, content briefs and AI writing for topical SEO |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $49/mo | $58/mo |
| Free plan | No, 7-day trial | No |
| Made by | Frase | Keyword Insights |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Frase has the lower starting price: about $49 a month, against $58 for Keyword Insights.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 seat, 1 site
- 10 articles, 50 audit pages per month
- SEO, GEO and AI visibility scores
Professional
$129/mo
- 3 seats, 5 sites
- 40 articles, 250 audit pages per month
- AI crawler monitoring
Scale
$299/mo
- 5 seats, up to 10 domains
- 100 articles, 1,000 audit pages per month
- Client-ready reports
Enterprise
Custom
- Custom seats and domains
- White-label reports, client portal
2 plans
Basic
$58/mo
- 10,000 credits
- All features
- 1 credit per clustered keyword
Professional
$99/mo
- 20,000 credits
- Priority support
- Demo and onboarding
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Frase
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
- AI drafts need heavy editing
- Article caps on each plan
Keyword Insights
- Clusters by live SERP overlap
- Credits work across every feature
- Cheap $1 trial for a week
- AI articles use credits quickly
- No permanent free plan
- Takes SEO knowledge to use well
Which one should you choose?
Choose Frase if you want:
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
Watch out: ai drafts need heavy editing.
Choose Keyword Insights if you want:
- Clusters by live SERP overlap
- Credits work across every feature
- Cheap $1 trial for a week
Watch out: ai articles use credits quickly.
Frase vs Keyword Insights FAQ
What is the difference between Frase and Keyword Insights?
Frase: Research, brief and write SEO content scored for Google and AI. Keyword Insights: Keyword clustering, content briefs and AI writing for topical SEO. Both are marketing tools.
Is Frase or Keyword Insights cheaper?
Frase has the lower starting price: about $49 a month, against $58 for Keyword Insights.
Do Frase and Keyword Insights have free plans?
Frase: No, 7-day trial. Keyword Insights: No.
Who makes Frase?
Frase is made by Frase, based in United States.
Who makes Keyword Insights?
Keyword Insights is made by Keyword Insights, based in United Kingdom.
Which should I choose, Frase or Keyword Insights?
Choose Frase if you value fast brief creation and affordable entry plan. Choose Keyword Insights if you value clusters by live serp overlap and credits work across every feature.