kitio.aiBotPenguin vs Ghostly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ghostly has the lower starting price: about $10 a month, against $29 for BotPenguin.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- No-code chatbot builder
- AI voice agents
- WhatsApp, Instagram and Telegram bots
- Unified inbox and live chat
- Appointment booking
- 100+ integrations
- Train on files and URLs
- Bring your own API key
- Custom system prompt
- Themed embed widget
- GPT-4o support
| Feature | BotPenguin | Ghostly |
|---|---|---|
| Best for | No-code builder for AI chatbots and voice agents on every channel | Website chatbot builder that runs on your own OpenAI API key |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $10/mo |
| Free plan | Yes | Yes |
| Made by | BotPenguin | Ghostly |
| Based in | India | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ghostly has the lower starting price: about $10 a month, against $29 for BotPenguin.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Baby
Free
- 1,000 bot messages
- Free forever
Little
$29/mo
- 3,000 messages per month
- Lead email notifications
- Appointment booking
King
$99/mo
- 12,000 messages per month
- Unlimited AI agents
- 10 AI voice agents
- WhatsApp flows
Emperor
$990/mo
- Unlimited bots and team members
- WeChat, LINE, Viber, SMS and Slack
- Contact sales
3 plans
Free
Free
- 1 chatbot
- 30,000 characters of training data
- Own API key required
Basic
$10/mo, discounted from $15
- 2 chatbots
- 15M characters
- 10 website links
- No Ghostly branding
Pro
$30/mo, discounted from $50
- 5 chatbots
- 50M characters
- 50 website links
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BotPenguin
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
- Many features are paid add-ons
- AI messages are billed separately
- Top plan jumps to $990 a month
Ghostly
- No per-message markup
- Free plan for a single bot
- Quick setup with file uploads
- You pay OpenAI separately for usage
- Only OpenAI models are listed
- Free plan has a small training limit
Which one should you choose?
Choose BotPenguin if you want:
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
Watch out: many features are paid add-ons.
Choose Ghostly if you want:
- No per-message markup
- Free plan for a single bot
- Quick setup with file uploads
Watch out: you pay openai separately for usage.
BotPenguin vs Ghostly FAQ
What is the difference between BotPenguin and Ghostly?
BotPenguin: No-code builder for AI chatbots and voice agents on every channel. Ghostly: Website chatbot builder that runs on your own OpenAI API key. Both are agents & automation tools.
Is BotPenguin or Ghostly cheaper?
Ghostly has the lower starting price: about $10 a month, against $29 for BotPenguin.
Do BotPenguin and Ghostly have free plans?
BotPenguin: Yes. Ghostly: Yes.
Who makes BotPenguin?
BotPenguin is made by BotPenguin, based in India.
Who makes Ghostly?
Ghostly is made by Ghostly.
Which should I choose, BotPenguin or Ghostly?
Choose BotPenguin if you value free forever plan and covers chat, messaging and phone. Choose Ghostly if you value no per-message markup and free plan for a single bot.