kitio.aiBigQuery vs Power Formulas
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. BigQuery starts at See pricing page and Power Formulas starts at $199/yr. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Gemini in BigQuery
- ML models in SQL
- Generative AI functions
- Vector and hybrid search
- Data Engineering Agent
- Serverless scaling
- =AI() formula for LLMs
- =API() JSON import
- =SQL() database queries
- No-code formula builder
- Scheduled refreshes
| Feature | BigQuery | Power Formulas |
|---|---|---|
| Best for | Google Cloud data warehouse with built-in Gemini and AI agents | AI, API and SQL formulas inside Google Sheets |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $199/yr |
| Free plan | Yes | Yes |
| Made by | Power Formulas | |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
BigQuery starts at See pricing page and Power Formulas starts at $199/yr. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
Free
- 30-day free trial
- 100 automatic refreshes per month after
- Basic API and SQL formulas
- Formula builder
Pro
$199/yr
- Unlimited formula refreshes
- Hourly or daily refresh schedules
- AI, AI_IMAGE and AI_VISION formulas
Team
$499/yr
- License for 5 users
- Google Workspace license
Enterprise
$899/yr
- Unlimited users
- Google Workspace license
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BigQuery
- Serverless with no clusters to manage
- AI and ML usable from plain SQL
- Generous monthly free tier
- Query costs can be hard to predict
- Ties you to Google Cloud
- Steep learning curve for pricing options
Power Formulas
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
- AI formulas need the paid Pro plan
- Paid plans are billed yearly
- Google Sheets only
Which one should you choose?
Choose BigQuery if you want:
- Serverless with no clusters to manage
- AI and ML usable from plain SQL
- Generous monthly free tier
Watch out: query costs can be hard to predict.
Choose Power Formulas if you want:
- Works inside Google Sheets
- AI, API and SQL in one add-on
- Supports several model providers
Watch out: ai formulas need the paid pro plan.
BigQuery vs Power Formulas FAQ
What is the difference between BigQuery and Power Formulas?
BigQuery: Google Cloud data warehouse with built-in Gemini and AI agents. Power Formulas: AI, API and SQL formulas inside Google Sheets. Both are data & analytics tools.
Is BigQuery or Power Formulas cheaper?
BigQuery starts at See pricing page and Power Formulas starts at $199/yr. Check both pricing pages for current plans.
Do BigQuery and Power Formulas have free plans?
BigQuery: Yes. Power Formulas: Yes.
Who makes BigQuery?
BigQuery is made by Google, based in United States.
Who makes Power Formulas?
Power Formulas is made by Power Formulas.
Which should I choose, BigQuery or Power Formulas?
Choose BigQuery if you value serverless with no clusters to manage and ai and ml usable from plain sql. Choose Power Formulas if you value works inside google sheets and ai, api and sql in one add-on.