kitio.aiBigQuery vs Hex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. BigQuery starts at See pricing page and Hex starts at $36/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Gemini in BigQuery
- ML models in SQL
- Generative AI functions
- Vector and hybrid search
- Data Engineering Agent
- Serverless scaling
- SQL and Python notebooks
- Notebook Agent
- Threads chat analytics
- Published data apps
- Semantic models
| Feature | BigQuery | Hex |
|---|---|---|
| Best for | Google Cloud data warehouse with built-in Gemini and AI agents | Collaborative data notebooks and apps with AI agents |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $36/mo |
| Free plan | Yes | Yes |
| Made by | Hex Technologies | |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
BigQuery starts at See pricing page and Hex starts at $36/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Community
Free
- Small compute
- Limited credits
Professional
$36/mo
- Per editor
- Hex agent, standard credits
- Up to 5 published apps
Team
$75/mo
- Per editor
- 14-day free trial
- Unlimited published apps
- Unlimited version history
Enterprise
Custom
- Audit logs, premium credits
- OAuth database connections
- Unlimited users
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BigQuery
- Serverless with no clusters to manage
- AI and ML usable from plain SQL
- Generous monthly free tier
- Query costs can be hard to predict
- Ties you to Google Cloud
- Steep learning curve for pricing options
Hex
- Mixes SQL, Python and no-code
- Strong AI agent features
- Easy to publish apps
- Per-editor pricing
- Compute limits on lower tiers
Which one should you choose?
Choose BigQuery if you want:
- Serverless with no clusters to manage
- AI and ML usable from plain SQL
- Generous monthly free tier
Watch out: query costs can be hard to predict.
Choose Hex if you want:
- Mixes SQL, Python and no-code
- Strong AI agent features
- Easy to publish apps
Watch out: per-editor pricing.
BigQuery vs Hex FAQ
What is the difference between BigQuery and Hex?
BigQuery: Google Cloud data warehouse with built-in Gemini and AI agents. Hex: Collaborative data notebooks and apps with AI agents. Both are data & analytics tools.
Is BigQuery or Hex cheaper?
BigQuery starts at See pricing page and Hex starts at $36/mo. Check both pricing pages for current plans.
Do BigQuery and Hex have free plans?
BigQuery: Yes. Hex: Yes.
Who makes BigQuery?
BigQuery is made by Google, based in United States.
Who makes Hex?
Hex is made by Hex Technologies, based in United States.
Which should I choose, BigQuery or Hex?
Choose BigQuery if you value serverless with no clusters to manage and ai and ml usable from plain sql. Choose Hex if you value mixes sql, python and no-code and strong ai agent features.