kitio.aiBella vs Selma
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Bella starts at $899/mo and Selma starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Research-based personalization
- LinkedIn and email sequences
- AI reply chatbot
- Meeting booking
- Done-for-you setup
- Prospect discovery
- Personalized email outreach
- Automatic follow-ups
- Reply handling
- Meeting booking and handover
| Feature | Bella | Selma |
|---|---|---|
| Best for | Done-for-you AI sales rep for LinkedIn and email outreach | Autonomous AI sales colleague that books meetings |
| Category | Sales | Sales |
| Pricing model | Paid | Paid |
| Starting price | $899/mo | See pricing page |
| Free plan | No | No |
| Made by | Bella | Selma |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Bella starts at $899/mo and Selma starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Bella
- Fully managed setup
- Handles replies, not just first messages
- Monthly billing, cancel anytime
- Starts at $899 a month
- Requires a Sales Navigator subscription
- No free trial listed
Selma
- Covers prospecting through booked meeting
- Hands off to your team at the right moment
- Live activity dashboard
- Site is primarily in Swedish
- Pricing was not readable from the page
- Mainly targets B2B teams
Which one should you choose?
Choose Bella if you want:
- Fully managed setup
- Handles replies, not just first messages
- Monthly billing, cancel anytime
Watch out: starts at $899 a month.
Choose Selma if you want:
- Covers prospecting through booked meeting
- Hands off to your team at the right moment
- Live activity dashboard
Watch out: site is primarily in swedish.
Bella vs Selma FAQ
What is the difference between Bella and Selma?
Bella: Done-for-you AI sales rep for LinkedIn and email outreach. Selma: Autonomous AI sales colleague that books meetings. Both are sales tools.
Is Bella or Selma cheaper?
Bella starts at $899/mo and Selma starts at See pricing page. Check both pricing pages for current plans.
Do Bella and Selma have free plans?
Bella: No. Selma: No.
Who makes Bella?
Bella is made by Bella.
Who makes Selma?
Selma is made by Selma.
Which should I choose, Bella or Selma?
Choose Bella if you value fully managed setup and handles replies, not just first messages. Choose Selma if you value covers prospecting through booked meeting and hands off to your team at the right moment.