kitio.aiArtisan vs Selma
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Artisan starts at See pricing page and Selma starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ava AI BDR
- B2B lead database
- Multichannel sequences
- Autonomous replies
- Adjustable autonomy
- Prospect discovery
- Personalized email outreach
- Automatic follow-ups
- Reply handling
- Meeting booking and handover
| Feature | Artisan | Selma |
|---|---|---|
| Best for | Ava, an AI BDR that sources leads and books meetings | Autonomous AI sales colleague that books meetings |
| Category | Sales | Sales |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Artisan | Selma |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Artisan starts at See pricing page and Selma starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Artisan
- End-to-end outbound in one tool
- Self-serve signup
- Control over autonomy level
- Output quality varies by market
- Usage costs can grow
Selma
- Covers prospecting through booked meeting
- Hands off to your team at the right moment
- Live activity dashboard
- Site is primarily in Swedish
- Pricing was not readable from the page
- Mainly targets B2B teams
Which one should you choose?
Choose Artisan if you want:
- End-to-end outbound in one tool
- Self-serve signup
- Control over autonomy level
Watch out: output quality varies by market.
Choose Selma if you want:
- Covers prospecting through booked meeting
- Hands off to your team at the right moment
- Live activity dashboard
Watch out: site is primarily in swedish.
Artisan vs Selma FAQ
What is the difference between Artisan and Selma?
Artisan: Ava, an AI BDR that sources leads and books meetings. Selma: Autonomous AI sales colleague that books meetings. Both are sales tools.
Is Artisan or Selma cheaper?
Artisan starts at See pricing page and Selma starts at See pricing page. Check both pricing pages for current plans.
Do Artisan and Selma have free plans?
Artisan: No. Selma: No.
Who makes Artisan?
Artisan is made by Artisan, based in United States.
Who makes Selma?
Selma is made by Selma.
Which should I choose, Artisan or Selma?
Choose Artisan if you value end-to-end outbound in one tool and self-serve signup. Choose Selma if you value covers prospecting through booked meeting and hands off to your team at the right moment.