kitio.aiAmplitude vs Four/Four
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and Four/Four starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- AI Analyst
- Workflows
- Monitor dashboards
- Meeting notetaker
- Sensitive data masking
- 40+ integrations
| Feature | Amplitude | Four/Four |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Analyzes customer conversations to surface pain points |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Amplitude | Four/Four |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and Four/Four starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
Four/Four
- Answers grounded in real customer data
- Masks sensitive data automatically
- Works across product, sales and support
- Pricing in the capture was incomplete
- Higher tiers needed for the notetaker
- Aimed at companies with recorded customer calls
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose Four/Four if you want:
- Answers grounded in real customer data
- Masks sensitive data automatically
- Works across product, sales and support
Watch out: pricing in the capture was incomplete.
Amplitude vs Four/Four FAQ
What is the difference between Amplitude and Four/Four?
Amplitude: Product analytics platform with AI agents for insights. Four/Four: Analyzes customer conversations to surface pain points. Both are data & analytics tools.
Is Amplitude or Four/Four cheaper?
Amplitude starts at See pricing page and Four/Four starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and Four/Four have free plans?
Amplitude: Yes. Four/Four: No, trial available.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes Four/Four?
Four/Four is made by Four/Four.
Which should I choose, Amplitude or Four/Four?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose Four/Four if you value answers grounded in real customer data and masks sensitive data automatically.