kitio.aiAgentforce vs Ema
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Agentforce starts at $150/mo and Ema starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Agentforce Builder
- Prebuilt role agents
- Data Cloud grounding
- Flow and Apex actions
- Testing Center
- HR AI employees
- IT support agents
- Finance and payroll agents
- 250+ integrations
- Teams, Slack and voice access
| Feature | Agentforce | Ema |
|---|---|---|
| Best for | Salesforce's platform for AI agents built on CRM data | AI employees that automate HR, IT and finance work in enterprises |
| Category | Agents & automation | Agents & automation |
| Pricing model | Paid | Free trial |
| Starting price | $150/mo | See pricing page |
| Free plan | No | No, trial available |
| Made by | Salesforce | Ema Unlimited |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Agentforce starts at $150/mo and Ema starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Flex Credits
$0.005 / credit
- Pay per agent action
- Pre-purchase, pre-commit or PayGo
- Track usage in Digital Wallet
Industries add-ons
$150/mo
- Per user
- Industry-specific AI in the flow of work
- Unmetered employee usage
Agentforce Max Editions
$550/mo
- Per user, starting price
- Agentforce add-on included
- 2.75M Flex Credits per org/year
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Agentforce
- Works directly on Salesforce data
- Many prebuilt agents
- Enterprise trust and security layer
- Expensive outside large deals
- Best only if you use Salesforce
Ema
- Covers several back-office departments
- Many prebuilt integrations
- Fast deployment claims
- No public prices
- Enterprise focus
- Outcome pricing can be hard to forecast
Which one should you choose?
Choose Agentforce if you want:
- Works directly on Salesforce data
- Many prebuilt agents
- Enterprise trust and security layer
Watch out: expensive outside large deals.
Choose Ema if you want:
- Covers several back-office departments
- Many prebuilt integrations
- Fast deployment claims
Watch out: no public prices.
Agentforce vs Ema FAQ
What is the difference between Agentforce and Ema?
Agentforce: Salesforce's platform for AI agents built on CRM data. Ema: AI employees that automate HR, IT and finance work in enterprises. Both are agents & automation tools.
Is Agentforce or Ema cheaper?
Agentforce starts at $150/mo and Ema starts at See pricing page. Check both pricing pages for current plans.
Do Agentforce and Ema have free plans?
Agentforce: No. Ema: No, trial available.
Who makes Agentforce?
Agentforce is made by Salesforce, based in United States.
Who makes Ema?
Ema is made by Ema Unlimited, based in United States.
Which should I choose, Agentforce or Ema?
Choose Agentforce if you value works directly on salesforce data and many prebuilt agents. Choose Ema if you value covers several back-office departments and many prebuilt integrations.