Added Oct 28, 2026
MarketMuse
FreemiumContent strategy and topic authority planning with AI
What is MarketMuse?
MarketMuse analyzes a site's content to show which topics it covers well and where gaps remain. Content strategists use it to plan clusters, prioritize updates and write briefs, and it is now part of Siteimprove.
The platform models how thoroughly your pages cover a subject compared with competitors, then scores difficulty and opportunity per topic. Optimize and Research views give writers related terms and questions for each piece.
Since the Siteimprove acquisition, MarketMuse also powers Siteimprove's SEO Intelligence Suite, which adds accessibility, analytics and paid keyword data for enterprise teams.
Features
- Topic authority analysis
- Content briefs
- Cluster planning
- Content scoring
- Inventory audits
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Releases
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Organization
Siteimprove
๐บ๐ธ United States
Listed by kitio.ai ยท unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- Not listed
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Pros and cons
Pros
- Strong for topic cluster planning
- Site-wide view of content gaps
- Detailed writer briefs
Cons
- Steep learning curve
- Pricing is unclear after the acquisition
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Q&A
What is MarketMuse?
MarketMuse analyzes a site's content to show which topics it covers well and where gaps remain. Content strategists use it to plan clusters, prioritize updates and write briefs, and it is now part of Siteimprove.
How much does MarketMuse cost?
MarketMuse is freemium.
Is there a free version of MarketMuse?
Yes. MarketMuse has a free plan, and paid plans add more usage and features.
What are the main features of MarketMuse?
Topic authority analysis, Content briefs, Cluster planning, Content scoring, Inventory audits.
Who makes MarketMuse?
MarketMuse is made by Siteimprove.
What are the best alternatives to MarketMuse?
Popular alternatives include BrightEdge, Yahini, Quattr.