kitio.aiAdded Nov 5, 2026
Formala
Freemium · $19/moAI website receptionist that qualifies inquiries and books appointments
What is Formala?
Formala answers your website chat around the clock, asks the questions you would ask, books jobs into your calendar and emails you each lead. It is designed for tradespeople, salons, clinics and small software firms with nobody free to watch the site.
Visitors can send photos, and the assistant uses them in its replies, for example identifying a boiler model. You can take over any live chat, and customers can cancel from their reminder email to free the slot again.
Leads go to your inbox, Slack, Zapier, your CRM or any webhook. Paid plans add a help center and learning from past chats, and a voice add-on lets visitors talk to the assistant out loud.
Features
- 24/7 website chat
- Lead qualification
- Calendar booking
- Photo understanding
- Live chat takeover
- Slack, Zapier and webhook delivery
Tags
Releases
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Organization
Formala
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $19/mo
- Billing frequency
- Monthly
Formala plans
Free
Free
- 10 conversations a month
- Every core feature
- Formala badge on widget
Starter
$19/mo
- 150 conversations a month
- Your own help center
- Learns from real chats
Growth
$39/mo
- 400 conversations a month
- Team seats
Pro
$79/mo
- 1,000 conversations a month
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the Formala site.Official pricing
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Pros and cons
Pros
- Free plan with every core feature
- Books jobs, not just collects leads
- Nothing to install beyond the widget
Cons
- Free plan allows 10 conversations a month
- Voice costs extra
- Free widget shows Formala branding
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Q&A
What is Formala?
Formala answers your website chat around the clock, asks the questions you would ask, books jobs into your calendar and emails you each lead. It is designed for tradespeople, salons, clinics and small software firms with nobody free to watch the site.
Where does Formala send new leads?
Each inquiry is emailed to you, and it can also go to Slack, Zapier, your CRM or any webhook.
How much does Formala cost?
Formala is freemium, with paid plans from $19/mo.
Is there a free version of Formala?
Yes. Formala has a free plan, and paid plans add more usage and features.
What are the main features of Formala?
24/7 website chat, Lead qualification, Calendar booking, Photo understanding, Live chat takeover, Slack, Zapier and webhook delivery.
Who makes Formala?
Formala is made by Formala.
What are the best alternatives to Formala?
Popular alternatives include subba, Chatporch, Smith.ai.