kitio.aiAdded Nov 5, 2026
AppStance
Freemium · $19/moAI bidding for Apple Search Ads plus ASO keyword tracking
What is AppStance?
AppStance, formerly Search Ads Optimization (SAO), automates Apple Search Ads campaigns with AI bid management and tracks App Store keyword rankings for organic growth. It is aimed at iOS app teams that want paid and organic acquisition in one place.
Optimize adjusts bids per keyword and ad group toward targets you set for ROAS, cost per acquisition or cost per goal, and can balance revenue, installs and custom events. It adds a keyword builder, impression share data, full-funnel post-install measurement and bulk campaign actions, and setup takes about ten minutes.
Rank covers app store optimization: keyword difficulty and relevance scores, competitor tracking, ratings and reviews by country and an AI metadata builder for Optimize Pro customers. A free Rank plan tracks 100 keywords with no time limit.
Features
- AI bid optimization
- ROAS and CPA targets
- Keyword builder
- ASO keyword tracking
- Competitor intelligence
- AI metadata builder
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Organization
AppStance
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $19/mo
- Billing frequency
- Monthly
AppStance plans
Rank Free
Free
- 100 tracked keywords
- Daily rank tracking
Rank Basic
$19/mo
- 1,000 tracked keywords
- Competitor tracking
Rank Pro
$99/mo
- 5,000 tracked keywords
- Free with Optimize Pro
Optimize Pro
2% of ad spend + $49/mo
- AI bid optimization
- ROAS, CPA and CPG targets
- Rank Pro included
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the AppStance site.Official pricing
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Pros and cons
Pros
- Paid and organic iOS growth in one tool
- Free ASO plan with no time limit
- 30-day trial of the ads optimizer
Cons
- Optimize fee grows with ad spend
- Apple Search Ads only, no Google Play ads
- AI metadata builder needs Optimize Pro
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Q&A
What is AppStance?
AppStance, formerly Search Ads Optimization (SAO), automates Apple Search Ads campaigns with AI bid management and tracks App Store keyword rankings for organic growth. It is aimed at iOS app teams that want paid and organic acquisition in one place.
How is AppStance Optimize priced?
Optimize Pro costs 2% of your Apple Ads spend plus $49 a month, and it includes Rank Pro for ASO.
Is the AppStance Rank free plan really free?
Yes. It needs no credit card, has no time limit and tracks up to 100 keywords.
How much does AppStance cost?
AppStance is freemium, with paid plans from $19/mo.
Is there a free version of AppStance?
Yes. AppStance has a free plan, and paid plans add more usage and features.
What are the main features of AppStance?
AI bid optimization, ROAS and CPA targets, Keyword builder, ASO keyword tracking, Competitor intelligence, AI metadata builder.
Who makes AppStance?
AppStance is made by AppStance.
What are the best alternatives to AppStance?
Popular alternatives include Asolytics, GrowASO, aso.best.