kitio.aiZapier vs IFTTT
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. IFTTT has the lower starting price: about $3 a month, against $30 for Zapier.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Multi-step Zaps
- Zapier Agents
- Tables and Interfaces
- AI Copilot builder
- Zapier MCP
- Ready-made applets
- Multi-step applets
- Smart home integrations
- AI actions
- Mobile app
| Feature | Zapier | IFTTT |
|---|---|---|
| Best for | No-code automation and AI agents across thousands of web apps | Simple if-this-then-that applets for apps and smart devices |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | $29.99/mo | $2.99/mo |
| Free plan | Yes | Yes |
| Made by | Zapier | IFTTT |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
IFTTT has the lower starting price: about $3 a month, against $30 for Zapier.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 100 tasks per month
- Unlimited Zaps, Tables and Forms
- Two-step Zaps
Professional
$29.99/mo
- Starting price, scales with tasks
- Multi-step Zaps
- Unlimited premium apps
- Webhooks
Team
$103.50/mo
- 25 users
- Shared Zaps and connections
- SAML SSO
- Priority support
Enterprise
Contact sales
- Unlimited users
- Advanced admin permissions
- Annual task limits
4 plans
Free
Free
- 1,000 credits / month
- Unlimited Applets
- All services and integrations
Starter
$2.99/mo
- 5,000 credits / month
- Faster Applet speeds
- Basic support
Pro
$7.99/mo
- 20,000 credits / month
- Priority speeds
- Prioritized support
Pro+
$19.99/mo
- 100,000 credits / month
- Fastest Applet speeds
- Multiple accounts per service
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Zapier
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
- Task-based pricing gets expensive at volume
- Complex branching needs higher plans
IFTTT
- Very easy to set up
- Wide smart home device support
- Low-cost paid plan
- Limited logic for business workflows
- Free plan caps the number of applets
Which one should you choose?
Choose Zapier if you want:
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
Watch out: task-based pricing gets expensive at volume.
Choose IFTTT if you want:
- Very easy to set up
- Wide smart home device support
- Low-cost paid plan
Watch out: limited logic for business workflows.
Zapier vs IFTTT FAQ
What is the difference between Zapier and IFTTT?
Zapier: No-code automation and AI agents across thousands of web apps. IFTTT: Simple if-this-then-that applets for apps and smart devices. Both are agents & automation tools.
Is Zapier or IFTTT cheaper?
IFTTT has the lower starting price: about $3 a month, against $30 for Zapier.
Do Zapier and IFTTT have free plans?
Zapier: Yes. IFTTT: Yes.
Who makes Zapier?
Zapier is made by Zapier, based in United States.
Who makes IFTTT?
IFTTT is made by IFTTT, based in United States.
Which should I choose, Zapier or IFTTT?
Choose Zapier if you value largest library of app integrations and easy for non-technical users. Choose IFTTT if you value very easy to set up and wide smart home device support.