kitio.aiZapier vs Albato
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Albato has the lower starting price: about $22 a month, against $30 for Zapier.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Multi-step Zaps
- Zapier Agents
- Tables and Interfaces
- AI Copilot builder
- Zapier MCP
- Visual automation builder
- White-label embedded integrations
- Connector catalog
- Agent tool connectors
| Feature | Zapier | Albato |
|---|---|---|
| Best for | No-code automation and AI agents across thousands of web apps | Automation platform with white-label embedded integrations |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | $29.99/mo | $22/mo |
| Free plan | Yes | Yes |
| Made by | Zapier | Albato |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Albato has the lower starting price: about $22 a month, against $30 for Zapier.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 100 tasks per month
- Unlimited Zaps, Tables and Forms
- Two-step Zaps
Professional
$29.99/mo
- Starting price, scales with tasks
- Multi-step Zaps
- Unlimited premium apps
- Webhooks
Team
$103.50/mo
- 25 users
- Shared Zaps and connections
- SAML SSO
- Priority support
Enterprise
Contact sales
- Unlimited users
- Advanced admin permissions
- Annual task limits
4 plans
Free
Free
- 100 transactions
- 5 active automations
- 2 steps per automation
- 7-day log storage
Pro
$22/mo
- 1K transactions
- Unlimited automations and steps
- Albato AI and AI agents
- 7-day trial
Teams
$93/mo
- From 5K transactions
- 5 team seats with roles
- Shared workspaces
- Priority support
Custom
Contact sales
- Flexible transaction limits
- Dedicated success manager
- SLA support
- 60-day log storage
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Zapier
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
- Task-based pricing gets expensive at volume
- Complex branching needs higher plans
Albato
- White-label option for SaaS vendors
- Affordable entry plans
- Large connector catalog
- Less known than major rivals
- Embedded plans priced by sales
Which one should you choose?
Choose Zapier if you want:
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
Watch out: task-based pricing gets expensive at volume.
Choose Albato if you want:
- White-label option for SaaS vendors
- Affordable entry plans
- Large connector catalog
Watch out: less known than major rivals.
Zapier vs Albato FAQ
What is the difference between Zapier and Albato?
Zapier: No-code automation and AI agents across thousands of web apps. Albato: Automation platform with white-label embedded integrations. Both are agents & automation tools.
Is Zapier or Albato cheaper?
Albato has the lower starting price: about $22 a month, against $30 for Zapier.
Do Zapier and Albato have free plans?
Zapier: Yes. Albato: Yes.
Who makes Zapier?
Zapier is made by Zapier, based in United States.
Who makes Albato?
Albato is made by Albato.
Which should I choose, Zapier or Albato?
Choose Zapier if you value largest library of app integrations and easy for non-technical users. Choose Albato if you value white-label option for saas vendors and affordable entry plans.