kitio.aiYabble vs Research Master
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Research Master has the lower starting price: about $19 a month, against $742 for Yabble.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Virtual Audiences
- Gen research assistant
- Count theming and sentiment
- CSV upload
- API for data linking
- Co-created research plan
- Cross-checked sources
- Report plus slides
- Mind map and Q&A views
- PDF, PPTX and Markdown export
| Feature | Yabble | Research Master |
|---|---|---|
| Best for | AI market research with virtual audiences and data analysis | Market and competitor research reports built from checked sources |
| Category | Research & search | Research & search |
| Pricing model | Paid | Freemium |
| Starting price | $8900/yr | $19/mo |
| Free plan | No | Yes |
| Made by | Yabble | Research Master |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Research Master has the lower starting price: about $19 a month, against $742 for Yabble.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Tier 0
$8900/yr
- Starter subscription
- Unlimited user licenses
- Full Toolbox, API and CSV upload
Tier 1
$20000/yr
- For individuals or small teams
- Everything in Tier 0
Tier 2
$40000/yr
- Recommended tier
- For mid-sized teams
Tier 3
$80000/yr
- For large teams
- Ongoing insights needs
3 plans
Free
Free
- 1 report generation in total
- 1 public report unlock a month
- PDF export only
Basic
$19/mo
- 10 reports a month
- PDF, PPTX and Markdown export
- No watermark
Pro
$29/mo
- 30 reports a month
- 3 attachments per run
- 5 concurrent research tasks
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yabble
- AI personas to test ideas early
- Unlimited user licenses
- API and CSV upload
- Annual tiers start at $8,900
- Demo needed to see the tools
Research Master
- Shows its plan before spending a run
- Keeps evidence linked to each finding
- Slides generated with the report
- Free plan includes only one report ever
- Free exports are PDF only
- Report counts are capped on every plan
Which one should you choose?
Choose Yabble if you want:
- AI personas to test ideas early
- Unlimited user licenses
- API and CSV upload
Watch out: annual tiers start at $8,900.
Choose Research Master if you want:
- Shows its plan before spending a run
- Keeps evidence linked to each finding
- Slides generated with the report
Watch out: free plan includes only one report ever.
Yabble vs Research Master FAQ
What is the difference between Yabble and Research Master?
Yabble: AI market research with virtual audiences and data analysis. Research Master: Market and competitor research reports built from checked sources. Both are research & search tools.
Is Yabble or Research Master cheaper?
Research Master has the lower starting price: about $19 a month, against $742 for Yabble.
Do Yabble and Research Master have free plans?
Yabble: No. Research Master: Yes.
Who makes Yabble?
Yabble is made by Yabble.
Who makes Research Master?
Research Master is made by Research Master.
Which should I choose, Yabble or Research Master?
Choose Yabble if you value ai personas to test ideas early and unlimited user licenses. Choose Research Master if you value shows its plan before spending a run and keeps evidence linked to each finding.