kitio.aiHelpfull vs Research Master
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Research Master has the lower starting price: about $19 a month, against $49 for Helpfull.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Human panelist surveys
- AI personas
- Brand and logo tests
- Product and packaging tests
- Free survey templates
- Public API
- Co-created research plan
- Cross-checked sources
- Report plus slides
- Mind map and Q&A views
- PDF, PPTX and Markdown export
| Feature | Helpfull | Research Master |
|---|---|---|
| Best for | Fast feedback from human panelists and AI personas | Market and competitor research reports built from checked sources |
| Category | Research & search | Research & search |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Helpfull | Research Master |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Research Master has the lower starting price: about $19 a month, against $49 for Helpfull.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Pay As You Go
Free
- $1.00 per credit
- 2 seats
- Advanced questions
- Export to PDF
Premium
$49/mo
- 50 credits added each month
- 5 seats
- $0.95 per extra credit
Professional
$99/mo
- 100 credits added each month
- Unlimited seats
- White label reports
3 plans
Free
Free
- 1 report generation in total
- 1 public report unlock a month
- PDF export only
Basic
$19/mo
- 10 reports a month
- PDF, PPTX and Markdown export
- No watermark
Pro
$29/mo
- 30 reports a month
- 3 attachments per run
- 5 concurrent research tasks
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Helpfull
- Mixes real people and AI personas
- Credit pricing is easy to estimate
- Free naming and survey tools
- Panelists are US-based
- Pay as you go costs $1 per response
- Premium plans needed for larger send limits
Research Master
- Shows its plan before spending a run
- Keeps evidence linked to each finding
- Slides generated with the report
- Free plan includes only one report ever
- Free exports are PDF only
- Report counts are capped on every plan
Which one should you choose?
Choose Helpfull if you want:
- Mixes real people and AI personas
- Credit pricing is easy to estimate
- Free naming and survey tools
Watch out: panelists are us-based.
Choose Research Master if you want:
- Shows its plan before spending a run
- Keeps evidence linked to each finding
- Slides generated with the report
Watch out: free plan includes only one report ever.
Helpfull vs Research Master FAQ
What is the difference between Helpfull and Research Master?
Helpfull: Fast feedback from human panelists and AI personas. Research Master: Market and competitor research reports built from checked sources. Both are research & search tools.
Is Helpfull or Research Master cheaper?
Research Master has the lower starting price: about $19 a month, against $49 for Helpfull.
Do Helpfull and Research Master have free plans?
Helpfull: Yes. Research Master: Yes.
Who makes Helpfull?
Helpfull is made by Helpfull, based in United States.
Who makes Research Master?
Research Master is made by Research Master.
Which should I choose, Helpfull or Research Master?
Choose Helpfull if you value mixes real people and ai personas and credit pricing is easy to estimate. Choose Research Master if you value shows its plan before spending a run and keeps evidence linked to each finding.