kitio.aiWix vs Durable
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Durable has the lower starting price: about $22 a month, against $24 for Wix.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI website builder
- Drag-and-drop editor
- AI text and image tools
- Online store
- Bookings and events
- Instant AI website
- AI editing
- Online booking
- CRM and invoicing
- SEO tools
| Feature | Wix | Durable |
|---|---|---|
| Best for | Website builder with an AI site generator and AI business tools | AI website and business builder for solo service businesses |
| Category | Design | Design |
| Pricing model | Freemium | Freemium |
| Starting price | $24/mo | $22/mo |
| Free plan | Yes | Yes |
| Made by | Wix.com | Durable |
| Based in | Israel | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Durable has the lower starting price: about $22 a month, against $24 for Wix.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Wix branding and subdomain
- Limited storage
Light
$24/mo
- Custom domain
- 2GB storage
- Basic marketing tools
Core
$36/mo
- Accept payments
- Basic ecommerce
- More storage
Business
$46/mo
- Advanced shipping
- Automated sales tax
- Standard ecommerce
Business Elite
$172/mo
- Advanced ecommerce
- Unlimited storage
- Priority support
3 plans
Free
Free
- Free durable.site subdomain
- 300 AI credits total
- Basic support
Launch
$22/mo
- Custom domain (up to $20 free)
- 1,000 AI credits/month
- Built-in CRM and booking
- Priority support
Grow
$41/mo
- 5,000 AI credits/month
- Unlimited team members
- Expert onboarding
- $40 domain credit
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Wix
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
- Free plan shows Wix ads
- Switching templates later is hard
Durable
- Very fast setup
- Business tools included
- No design skills needed
- Limited design flexibility
- Better for simple service sites
Which one should you choose?
Choose Wix if you want:
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
Watch out: free plan shows wix ads.
Choose Durable if you want:
- Very fast setup
- Business tools included
- No design skills needed
Watch out: limited design flexibility.
Wix vs Durable FAQ
What is the difference between Wix and Durable?
Wix: Website builder with an AI site generator and AI business tools. Durable: AI website and business builder for solo service businesses. Both are design tools.
Is Wix or Durable cheaper?
Durable has the lower starting price: about $22 a month, against $24 for Wix.
Do Wix and Durable have free plans?
Wix: Yes. Durable: Yes.
Who makes Wix?
Wix is made by Wix.com, based in Israel.
Who makes Durable?
Durable is made by Durable, based in Canada.
Which should I choose, Wix or Durable?
Choose Wix if you value complete site from a short chat and large app and template catalog. Choose Durable if you value very fast setup and business tools included.