kitio.aiTHEO Growth vs Versive
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. THEO Growth starts at See pricing page and Versive starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Category landscape mapping
- Competitor profiles
- Buyer segment analysis
- Sourced citations
- MCP access for ChatGPT and Claude
- AI-moderated interviews
- Surveys
- Usability tests
- Synthetic users
- Insights assistant
- MCP access
| Feature | THEO Growth | Versive |
|---|---|---|
| Best for | Sourced competitive positioning research for any category | AI interviews, surveys, usability tests and synthetic users |
| Category | Research & search | Research & search |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | THEO Growth | Mirio, Inc. |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
THEO Growth starts at See pricing page and Versive starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Report, you pick rivals
€149 per report
- You supply the competitor URLs
- 20 dimensions per competitor
Report, THEO finds rivals
€249 per report
- Competitors found for you
- Every source verified and cited
Custom Research
From €2,500
- Custom agenda and markets
- 1:1 consultation and debrief
3 plans
Free
Free
- 100 survey responses a month
- 20 questions per survey
- 1 seat
Pro
$99/mo billed yearly
- 240 AI interviews or tests a year
- 6,000 survey responses a year
- 2 seats and AI personas
Enterprise
Contact sales
- SSO and SOC 2
- API access
- Custom limits
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
THEO Growth
- Every claim comes with a cited source
- Reports delivered in hours
- Works with ChatGPT and Claude through MCP
- Priced per report, not a subscription
- Custom work starts at a high price
- Prices are listed in euros only
Versive
- Free plan includes MCP access
- Real and synthetic participants in one tool
- Launch studies from your own agent
- Free plan has no AI-moderated interviews
- Pro allowance is counted per year
- Pro price shown as an annual rate
Which one should you choose?
Choose THEO Growth if you want:
- Every claim comes with a cited source
- Reports delivered in hours
- Works with ChatGPT and Claude through MCP
Watch out: priced per report, not a subscription.
Choose Versive if you want:
- Free plan includes MCP access
- Real and synthetic participants in one tool
- Launch studies from your own agent
Watch out: free plan has no ai-moderated interviews.
THEO Growth vs Versive FAQ
What is the difference between THEO Growth and Versive?
THEO Growth: Sourced competitive positioning research for any category. Versive: AI interviews, surveys, usability tests and synthetic users. Both are research & search tools.
Is THEO Growth or Versive cheaper?
THEO Growth starts at See pricing page and Versive starts at See pricing page. Check both pricing pages for current plans.
Do THEO Growth and Versive have free plans?
THEO Growth: No. Versive: Yes.
Who makes THEO Growth?
THEO Growth is made by THEO Growth.
Who makes Versive?
Versive is made by Mirio, Inc..
Which should I choose, THEO Growth or Versive?
Choose THEO Growth if you value every claim comes with a cited source and reports delivered in hours. Choose Versive if you value free plan includes mcp access and real and synthetic participants in one tool.