kitio.aiGoogle AI Mode vs THEO Growth
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Google AI Mode is completely free, while THEO Growth is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Conversational search
- Query fan-out
- Multimodal questions
- Deep Search
- Follow-up questions
- Category landscape mapping
- Competitor profiles
- Buyer segment analysis
- Sourced citations
- MCP access for ChatGPT and Claude
| Feature | Google AI Mode | THEO Growth |
|---|---|---|
| Best for | Conversational AI search mode inside Google Search | Sourced competitive positioning research for any category |
| Category | Research & search | Research & search |
| Pricing model | Free | Paid |
| Starting price | Free | See pricing page |
| Free plan | Yes, fully free | No |
| Made by | THEO Growth | |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Google AI Mode is completely free, while THEO Growth is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Report, you pick rivals
€149 per report
- You supply the competitor URLs
- 20 dimensions per competitor
Report, THEO finds rivals
€249 per report
- Competitors found for you
- Every source verified and cited
Custom Research
From €2,500
- Custom agenda and markets
- 1:1 consultation and debrief
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Google AI Mode
- Free and widely available
- Draws on Google's index
- Handles multimodal input
- Fewer citations than research tools
- Features vary by country
THEO Growth
- Every claim comes with a cited source
- Reports delivered in hours
- Works with ChatGPT and Claude through MCP
- Priced per report, not a subscription
- Custom work starts at a high price
- Prices are listed in euros only
Which one should you choose?
Choose Google AI Mode if you want:
- Free and widely available
- Draws on Google's index
- Handles multimodal input
Watch out: fewer citations than research tools.
Choose THEO Growth if you want:
- Every claim comes with a cited source
- Reports delivered in hours
- Works with ChatGPT and Claude through MCP
Watch out: priced per report, not a subscription.
Google AI Mode vs THEO Growth FAQ
What is the difference between Google AI Mode and THEO Growth?
Google AI Mode: Conversational AI search mode inside Google Search. THEO Growth: Sourced competitive positioning research for any category. Both are research & search tools.
Is Google AI Mode or THEO Growth cheaper?
Google AI Mode is completely free, while THEO Growth is paid.
Do Google AI Mode and THEO Growth have free plans?
Google AI Mode: Yes, fully free. THEO Growth: No.
Who makes Google AI Mode?
Google AI Mode is made by Google, based in United States.
Who makes THEO Growth?
THEO Growth is made by THEO Growth.
Which should I choose, Google AI Mode or THEO Growth?
Choose Google AI Mode if you value free and widely available and draws on google's index. Choose THEO Growth if you value every claim comes with a cited source and reports delivered in hours.