kitio.aiSynthesio vs &facts
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Synthesio starts at See pricing page and &facts starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social and search listening
- Signals GenAI insights
- Trend detection and forecasting
- Review source coverage
- Reputation monitoring
- AI visibility tracking
- Market insight reports
- Product demand analysis
- Seasonality and growth trends
- Competitor analysis
- PDF, CSV and API export
| Feature | Synthesio | &facts |
|---|---|---|
| Best for | Ipsos social and search listening platform with generative AI insights | Consumer demand insights from search, sales and social signals |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Ipsos | &facts |
| Based in | France | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Synthesio starts at See pricing page and &facts starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 market report
- 2 product groups
Pay as you go
£199/report
- 1 report credit
- Real-time data
Startup
£299/mo
- 3 report credits a month
- Unlimited team members
- PDF and CSV export
Growth
£3,499/mo
- 50 report credits a month
- API export
- Sessions with industry experts
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Synthesio
- Broad social, search and review data
- Backed by Ipsos research teams
- GenAI summaries cut analysis time
- Pricing only through a demo
- Built for large brands
- Heavy platform for small teams
&facts
- No surveys needed
- Free first report
- Useful for launch planning
- Prices shown only in pounds
- Higher tiers are expensive
- Report credits limit volume
Which one should you choose?
Choose Synthesio if you want:
- Broad social, search and review data
- Backed by Ipsos research teams
- GenAI summaries cut analysis time
Watch out: pricing only through a demo.
Choose &facts if you want:
- No surveys needed
- Free first report
- Useful for launch planning
Watch out: prices shown only in pounds.
Synthesio vs &facts FAQ
What is the difference between Synthesio and &facts?
Synthesio: Ipsos social and search listening platform with generative AI insights. &facts: Consumer demand insights from search, sales and social signals. Both are marketing tools.
Is Synthesio or &facts cheaper?
Synthesio starts at See pricing page and &facts starts at See pricing page. Check both pricing pages for current plans.
Do Synthesio and &facts have free plans?
Synthesio: No. &facts: Yes.
Who makes Synthesio?
Synthesio is made by Ipsos, based in France.
Who makes &facts?
&facts is made by &facts, based in United Kingdom.
Which should I choose, Synthesio or &facts?
Choose Synthesio if you value broad social, search and review data and backed by ipsos research teams. Choose &facts if you value no surveys needed and free first report.