kitio.aiSprout Social vs Yext
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sprout Social starts at $99/mo and Yext starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- Visibility tracking in search and AI
- Verified brand data
- Marketing agents
- Location-level insights
- Competitor comparison
- Scout agent harness (waitlist)
| Feature | Sprout Social | Yext |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | Enterprise marketing platform with agents for search and local visibility |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 30-day trial | No |
| Made by | Sprout Social | Yext |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sprout Social starts at $99/mo and Yext starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Yext
- Built for brands with many locations
- Shows visibility down to location level
- Verified data supports the agents
- No public pricing
- Aimed at large enterprises
- Newest agent tools are waitlist only
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Yext if you want:
- Built for brands with many locations
- Shows visibility down to location level
- Verified data supports the agents
Watch out: no public pricing.
Sprout Social vs Yext FAQ
What is the difference between Sprout Social and Yext?
Sprout Social: Social media management, listening and AI-assisted engagement. Yext: Enterprise marketing platform with agents for search and local visibility. Both are marketing tools.
Is Sprout Social or Yext cheaper?
Sprout Social starts at $99/mo and Yext starts at See pricing page. Check both pricing pages for current plans.
Do Sprout Social and Yext have free plans?
Sprout Social: No, 30-day trial. Yext: No.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Yext?
Yext is made by Yext, based in United States.
Which should I choose, Sprout Social or Yext?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Yext if you value built for brands with many locations and shows visibility down to location level.