kitio.aiSprout Social vs Simplified
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Simplified has the lower starting price: about $79 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- AI writer
- Graphic design templates
- AI video editor
- Social scheduler
- Brand kits
| Feature | Sprout Social | Simplified |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | All-in-one AI app for marketing design, copy and scheduling |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $79/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Sprout Social | Simplified |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Simplified has the lower starting price: about $79 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
1 plan
Starter
$79/mo
- 5 campaigns/month
- Copy, design and scheduling
- Extra campaigns $10 each
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Simplified
- Many tools in one subscription
- Free plan available
- Fast for simple social assets
- Each tool is shallower than a specialist
- Credit system can confuse
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Simplified if you want:
- Many tools in one subscription
- Free plan available
- Fast for simple social assets
Watch out: each tool is shallower than a specialist.
Sprout Social vs Simplified FAQ
What is the difference between Sprout Social and Simplified?
Sprout Social: Social media management, listening and AI-assisted engagement. Simplified: All-in-one AI app for marketing design, copy and scheduling. Both are marketing tools.
Is Sprout Social or Simplified cheaper?
Simplified has the lower starting price: about $79 a month, against $99 for Sprout Social.
Do Sprout Social and Simplified have free plans?
Sprout Social: No, 30-day trial. Simplified: Yes.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Simplified?
Simplified is made by Simplified, based in United States.
Which should I choose, Sprout Social or Simplified?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Simplified if you value many tools in one subscription and free plan available.