kitio.aiSitefire vs Balzac
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Balzac has the lower starting price: about $79 a month, against $249 for Sitefire.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI answer monitoring
- Citation source analytics
- AI-written articles
- CMS publishing
- Spark agent and MCP
- Google Search Console link
- Keyword opportunity finder
- Autopilot article writing
- Auto-publishing to CMSs
- Search Console reports
- MCP, CLI and API
| Feature | Sitefire | Balzac |
|---|---|---|
| Best for | Tracks and improves how AI assistants mention your brand | Writes and publishes SEO articles aimed at Google and ChatGPT citations |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $249/mo | $79/mo |
| Free plan | No, 7-day trial | No, trial available |
| Made by | Sitefire | Balzac |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Balzac has the lower starting price: about $79 a month, against $249 for Sitefire.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Lite
$249/mo
- 150 tracked prompts
- 8 action briefs a month
- 3 AI-optimized articles a month
- MCP access
Pro
$499/mo
- 300 tracked prompts
- Sentiment tracking on 30 prompts
- 8 articles a month
- Agent analytics and personas
Enterprise
Contact sales
- Custom models and prompt limits
- Done-for-you optimization
- Dedicated Slack support
1 plan
Columnist
$79/mo
- Per website
- About 30 articles a month
- Up to 250 tracked keywords
- Weekly Search Console clicks
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sitefire
- Covers several AI answer engines
- Drafts content, not just reports
- Publishes straight to Webflow or Framer
- Entry plan costs $249 a month
- Lite tracks only 3 answer engines
- Article volume is capped per month
Balzac
- Low cost per article
- Publishes to common CMSs
- First 3 articles free, no card
- One website per plan
- Autopilot posts still need checking
- Single plan with no smaller tier
Which one should you choose?
Choose Sitefire if you want:
- Covers several AI answer engines
- Drafts content, not just reports
- Publishes straight to Webflow or Framer
Watch out: entry plan costs $249 a month.
Choose Balzac if you want:
- Low cost per article
- Publishes to common CMSs
- First 3 articles free, no card
Watch out: one website per plan.
Sitefire vs Balzac FAQ
What is the difference between Sitefire and Balzac?
Sitefire: Tracks and improves how AI assistants mention your brand. Balzac: Writes and publishes SEO articles aimed at Google and ChatGPT citations. Both are marketing tools.
Is Sitefire or Balzac cheaper?
Balzac has the lower starting price: about $79 a month, against $249 for Sitefire.
Do Sitefire and Balzac have free plans?
Sitefire: No, 7-day trial. Balzac: No, trial available.
Who makes Sitefire?
Sitefire is made by Sitefire.
Who makes Balzac?
Balzac is made by Balzac.
Which should I choose, Sitefire or Balzac?
Choose Sitefire if you value covers several ai answer engines and drafts content, not just reports. Choose Balzac if you value low cost per article and publishes to common cmss.