Shopify Sidekick vs DG1
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Sidekick starts at $39/mo and DG1 starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Store data questions
- Product description writing
- Flow automation builder
- Reports and analytics
- Custom app generation
- AI-built pages and emails
- Real-time translation
- Segmented campaigns
- Push notifications
- Analytics
- Multi-language storefront
| Feature | Shopify Sidekick | DG1 |
|---|---|---|
| Best for | AI commerce assistant built into the Shopify admin | AI-run e-commerce platform for website, shop and marketing |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | No, 3-day trial | No |
| Made by | Shopify | DG1 |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shopify Sidekick starts at $39/mo and DG1 starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$39/mo
- Sidekick AI assistant included
- For solo entrepreneurs
- 2% 3rd-party payment fee
Grow
$105/mo
- Everything in Basic
- Up to 5 staff accounts
- 1% 3rd-party payment fee
Advanced
$399/mo
- Everything in Grow
- Up to 15 staff accounts
- Live 3rd-party shipping rates
Plus
From $2,300/mo
- Unlimited staff accounts
- Fully customizable checkout
- 0.2% 3rd-party payment fee
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Sidekick
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
- Only works for Shopify stores
- Complex tasks still need apps
- Answers can be generic
DG1
- Shop, site and marketing in one system
- Content and translation built in
- Customer data stays with the merchant
- Access needs an invitation or demo
- No public price list
Which one should you choose?
Choose Shopify Sidekick if you want:
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
Watch out: only works for shopify stores.
Choose DG1 if you want:
- Shop, site and marketing in one system
- Content and translation built in
- Customer data stays with the merchant
Watch out: access needs an invitation or demo.
Shopify Sidekick vs DG1 FAQ
What is the difference between Shopify Sidekick and DG1?
Shopify Sidekick: AI commerce assistant built into the Shopify admin. DG1: AI-run e-commerce platform for website, shop and marketing. Both are legal, finance & hr tools.
Is Shopify Sidekick or DG1 cheaper?
Shopify Sidekick starts at $39/mo and DG1 starts at See pricing page. Check both pricing pages for current plans.
Do Shopify Sidekick and DG1 have free plans?
Shopify Sidekick: No, 3-day trial. DG1: No.
Who makes Shopify Sidekick?
Shopify Sidekick is made by Shopify, based in Canada.
Who makes DG1?
DG1 is made by DG1.
Which should I choose, Shopify Sidekick or DG1?
Choose Shopify Sidekick if you value included with shopify plans and uses live store data. Choose DG1 if you value shop, site and marketing in one system and content and translation built in.