ServiceNow vs Dock
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ServiceNow starts at See pricing page and Dock starts at $40/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI Platform
- IT service workflows
- Employee and customer workflows
- Industry solutions
- Partner ecosystem
- AI chief of staff
- Role-based agent marketplace
- 2,000+ platform connections
- Cloud agents with computers
- Shared team channels
| Feature | ServiceNow | Dock |
|---|---|---|
| Best for | Enterprise workflow platform with built-in AI agents | AI agents for sales, marketing and operations led by an AI chief of staff |
| Category | Agents & automation | Agents & automation |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $40/mo |
| Free plan | No | No, trial available |
| Made by | ServiceNow | Vector Apps Inc. |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ServiceNow starts at See pricing page and Dock starts at $40/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$40/mo
- Per user
- 5 cloud agents
- 10,000 business credits
Standard
$100/mo
- Per user
- 10 cloud agents
- 5x model usage
Scale
$200/mo
- Per user
- 20 cloud agents
- 12x model usage
Enterprise
Custom
- 20 to 500 cloud agents
- Unlimited storage
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ServiceNow
- Wide range of enterprise workflows
- AI built into the platform
- Industry-specific products
- No public pricing
- Heavy to implement
- Built for large organizations
Dock
- Wide range of ready agent roles
- Agents aren't billed separately
- Usable from a phone
- Priced per team member
- Credit limits on every tier
- Large plans need a sales call
Which one should you choose?
Choose ServiceNow if you want:
- Wide range of enterprise workflows
- AI built into the platform
- Industry-specific products
Watch out: no public pricing.
Choose Dock if you want:
- Wide range of ready agent roles
- Agents aren't billed separately
- Usable from a phone
Watch out: priced per team member.
ServiceNow vs Dock FAQ
What is the difference between ServiceNow and Dock?
ServiceNow: Enterprise workflow platform with built-in AI agents. Dock: AI agents for sales, marketing and operations led by an AI chief of staff. Both are agents & automation tools.
Is ServiceNow or Dock cheaper?
ServiceNow starts at See pricing page and Dock starts at $40/mo. Check both pricing pages for current plans.
Do ServiceNow and Dock have free plans?
ServiceNow: No. Dock: No, trial available.
Who makes ServiceNow?
ServiceNow is made by ServiceNow, based in United States.
Who makes Dock?
Dock is made by Vector Apps Inc., based in United States.
Which should I choose, ServiceNow or Dock?
Choose ServiceNow if you value wide range of enterprise workflows and ai built into the platform. Choose Dock if you value wide range of ready agent roles and agents aren't billed separately.