kitio.aiSearch Atlas vs Ploy
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ploy has the lower starting price: about $50 a month, against $99 for Search Atlas.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- OTTO SEO agent
- Site audit
- Keyword and backlink research
- Local SEO tools
- White-label reports
- AI website builder
- Agentic CMS
- SEO and AEO automation
- Visitor identification
- Competitor monitoring
- CRM and ad integrations
| Feature | Search Atlas | Ploy |
|---|---|---|
| Best for | SEO suite with OTTO, an agent that applies fixes to your site | Website builder whose agents handle SEO, content and visitor outreach |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $50/mo |
| Free plan | No, 7-day trial | Yes |
| Made by | Search Atlas | Ploy |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ploy has the lower starting price: about $50 a month, against $99 for Search Atlas.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$99/mo
- 1 project, 1 seat
- Atlas Agent and OTTO SEO
- Content Genius and AI content suite
Growth
$199/mo
- AI visibility: ChatGPT, Gemini, AI Mode
- Meta and Google Ad Studio
Pro
$399/mo
- 6 AI platforms tracked
- White-label dashboards and reports
Agency
From $999/mo
- Client portals and branded dashboards
- Unlimited keyword tracking
4 plans
Free
Free
- 500 credits per day, 2,000 max
- No custom domain
Starter
$50/mo
- 4,000 credits per month
- 1 custom domain
- 50 enriched visitors
Pro
$300/mo
- 24,000 credits per month
- 5 custom domains
- Ad, HubSpot and Attio links
Enterprise
Custom
- Salesforce integration
- Custom credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Search Atlas
- Automates many technical fixes
- Large feature set for the price
- White-label options
- Interface can feel crowded
- Automatic changes need review
Ploy
- Agents act on findings, not just report
- Free plan with daily credits
- Edit the site from chat tools
- Big jump from Starter to Pro
- No custom domain on Free
- Salesforce only on Enterprise
Which one should you choose?
Choose Search Atlas if you want:
- Automates many technical fixes
- Large feature set for the price
- White-label options
Watch out: interface can feel crowded.
Choose Ploy if you want:
- Agents act on findings, not just report
- Free plan with daily credits
- Edit the site from chat tools
Watch out: big jump from starter to pro.
Search Atlas vs Ploy FAQ
What is the difference between Search Atlas and Ploy?
Search Atlas: SEO suite with OTTO, an agent that applies fixes to your site. Ploy: Website builder whose agents handle SEO, content and visitor outreach. Both are marketing tools.
Is Search Atlas or Ploy cheaper?
Ploy has the lower starting price: about $50 a month, against $99 for Search Atlas.
Do Search Atlas and Ploy have free plans?
Search Atlas: No, 7-day trial. Ploy: Yes.
Who makes Search Atlas?
Search Atlas is made by Search Atlas, based in United States.
Who makes Ploy?
Ploy is made by Ploy.
Which should I choose, Search Atlas or Ploy?
Choose Search Atlas if you value automates many technical fixes and large feature set for the price. Choose Ploy if you value agents act on findings, not just report and free plan with daily credits.