kitio.aiRetell AI vs Bland AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Retell AI starts at See pricing page and Bland AI starts at $299/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Voice agent builder
- Telephony and SIP support
- Function calling
- Call analytics
- Batch outbound calls
- Conversational pathways
- Inbound and outbound calling
- Custom voices
- API integrations
- Call transfers and SMS
| Feature | Retell AI | Bland AI |
|---|---|---|
| Best for | Platform for building and running AI phone agents for call centers | Enterprise AI phone agents for inbound support and outbound calls |
| Category | Customer support | Customer support |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | $299/mo |
| Free plan | No, trial available | Yes |
| Made by | Retell AI | Bland AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Retell AI starts at See pricing page and Bland AI starts at $299/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Pay as you go
$0.07-$0.31 / min
- $10 in free credits
- Chat agents from $0.002/msg
- Call analytics and transcripts
- Simulation testing
Enterprise
Custom
- Custom MSA/DPA terms
- Role-based access control
- Custom SSO
- PII removal
3 plans
Start
$0.14 / min
- $0 platform fee, no card
- 10 concurrent calls, 100 calls/day
- 10 knowledge bases
Build
$299/mo
- Platform fee plus $0.12/min
- 50 concurrent calls, 2,000 calls/day
- 50 knowledge bases
Enterprise
Custom
- Dedicated infrastructure
- Unlimited calls and voices
- Forward deployed engineers
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Retell AI
- Low latency voice calls
- Flexible API and builder
- Usage-based pricing
- Costs vary with model choice
- Needs tuning for complex flows
- Less suited to non-technical teams
Bland AI
- Good for high outbound volume
- Fine control over call flows
- Self-hosted stack option
- Developer-focused setup
- Pathways can get complex
- Pricing tiers change often
Which one should you choose?
Choose Retell AI if you want:
- Low latency voice calls
- Flexible API and builder
- Usage-based pricing
Watch out: costs vary with model choice.
Choose Bland AI if you want:
- Good for high outbound volume
- Fine control over call flows
- Self-hosted stack option
Watch out: developer-focused setup.
Retell AI vs Bland AI FAQ
What is the difference between Retell AI and Bland AI?
Retell AI: Platform for building and running AI phone agents for call centers. Bland AI: Enterprise AI phone agents for inbound support and outbound calls. Both are customer support tools.
Is Retell AI or Bland AI cheaper?
Retell AI starts at See pricing page and Bland AI starts at $299/mo. Check both pricing pages for current plans.
Do Retell AI and Bland AI have free plans?
Retell AI: No, trial available. Bland AI: Yes.
Who makes Retell AI?
Retell AI is made by Retell AI, based in United States.
Who makes Bland AI?
Bland AI is made by Bland AI, based in United States.
Which should I choose, Retell AI or Bland AI?
Choose Retell AI if you value low latency voice calls and flexible api and builder. Choose Bland AI if you value good for high outbound volume and fine control over call flows.