Rebuy vs RetentionX
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rebuy starts at See pricing page and RetentionX starts at $49/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI product recommendations
- Smart Cart
- Checkout and post-purchase upsells
- Reactivation offers
- Klaviyo and Recharge integration
- AI Analyst briefings
- Customer segmentation
- Server-side tracking
- Attribution models
- AI merchandising
| Feature | Rebuy | RetentionX |
|---|---|---|
| Best for | AI personalisation, upsells and smart cart for Shopify brands | Customer analytics, attribution and AI insights for online stores |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $49/mo |
| Free plan | No | No, 30-day trial |
| Made by | Rebuy | RetentionX |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rebuy starts at See pricing page and RetentionX starts at $49/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
$49/mo
- Under $250k annual revenue
- Insights, reports and segments
- Select automations
Core
$149/mo
- RX Identity tracking
- Marketing intelligence
- Higher audience limits
Growth
$249/mo
- AI predictive modelling
- Higher limits
- Dedicated Slack support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rebuy
- Raises average order value
- Flexible merchant rules
- Deep Shopify integration
- Shopify-only
- Pricing grows with orders
- Setup can affect site speed
RetentionX
- 30-day free trial
- Deep cohort and LTV reporting
- Tracking that does not rely on browser cookies
- Price rises with store revenue
- Predictive modelling only on Growth
- Broad toolset takes time to set up
Which one should you choose?
Choose Rebuy if you want:
- Raises average order value
- Flexible merchant rules
- Deep Shopify integration
Watch out: shopify-only.
Choose RetentionX if you want:
- 30-day free trial
- Deep cohort and LTV reporting
- Tracking that does not rely on browser cookies
Watch out: price rises with store revenue.
Rebuy vs RetentionX FAQ
What is the difference between Rebuy and RetentionX?
Rebuy: AI personalisation, upsells and smart cart for Shopify brands. RetentionX: Customer analytics, attribution and AI insights for online stores. Both are legal, finance & hr tools.
Is Rebuy or RetentionX cheaper?
Rebuy starts at See pricing page and RetentionX starts at $49/mo. Check both pricing pages for current plans.
Do Rebuy and RetentionX have free plans?
Rebuy: No. RetentionX: No, 30-day trial.
Who makes Rebuy?
Rebuy is made by Rebuy, based in United States.
Who makes RetentionX?
RetentionX is made by RetentionX.
Which should I choose, Rebuy or RetentionX?
Choose Rebuy if you value raises average order value and flexible merchant rules. Choose RetentionX if you value 30-day free trial and deep cohort and ltv reporting.