kitio.aiProfound vs On Target AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Profound starts at See pricing page and On Target AI starts at $75/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI answer tracking
- Citation source analysis
- Share of voice reports
- AI crawler analytics
- Aim marketing agent
- AI visibility tracking
- Competitor tracking
- Audience-based prompt ideas
- Citation analysis
- Exportable reports
| Feature | Profound | On Target AI |
|---|---|---|
| Best for | Enterprise platform for tracking brand visibility in AI answers | Track and improve how your brand appears in AI search answers |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | $75/mo |
| Free plan | No, 7-day trial | No |
| Made by | Profound | On Target AI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Profound starts at See pricing page and On Target AI starts at $75/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
$75/mo
- 50 prompts tracked daily
- 4,500 answers analyzed per month
- 2 reports per month
- 2 seats
Growth
$190/mo
- 150 prompts tracked daily
- 13,500 answers analyzed per month
- 5 reports per month
- 5 seats
Advanced
$390/mo
- 300 prompts tracked daily
- 27,000 answers analyzed per month
- 10 reports per month
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Profound
- Covers all major AI assistants
- Detailed citation data
- Strong enterprise features
- No self-serve paid plans for brands
- Costly for small teams
On Target AI
- Prompts based on customer research
- Tracks several AI engines
- Clear plan tiers
- Tracks only ChatGPT, Gemini and AI Overviews
- Report counts capped per month
- No free plan listed
Which one should you choose?
Choose Profound if you want:
- Covers all major AI assistants
- Detailed citation data
- Strong enterprise features
Watch out: no self-serve paid plans for brands.
Choose On Target AI if you want:
- Prompts based on customer research
- Tracks several AI engines
- Clear plan tiers
Watch out: tracks only chatgpt, gemini and ai overviews.
Profound vs On Target AI FAQ
What is the difference between Profound and On Target AI?
Profound: Enterprise platform for tracking brand visibility in AI answers. On Target AI: Track and improve how your brand appears in AI search answers. Both are marketing tools.
Is Profound or On Target AI cheaper?
Profound starts at See pricing page and On Target AI starts at $75/mo. Check both pricing pages for current plans.
Do Profound and On Target AI have free plans?
Profound: No, 7-day trial. On Target AI: No.
Who makes Profound?
Profound is made by Profound, based in United States.
Who makes On Target AI?
On Target AI is made by On Target AI.
Which should I choose, Profound or On Target AI?
Choose Profound if you value covers all major ai assistants and detailed citation data. Choose On Target AI if you value prompts based on customer research and tracks several ai engines.