kitio.aiPostwise vs MagicPost
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Postwise has the lower starting price: about $37 a month, against $49 for MagicPost.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI post drafts
- Scheduling
- GhostWriter AI assistant
- Custom AI voices
- Viral post repurposing
- Engagement tracking
- AI post generator
- Carousel and visual creation
- LinkedIn scheduling
- Lead detection from engagement
- Client approval workflow
- API and MCP access
| Feature | Postwise | MagicPost |
|---|---|---|
| Best for | AI post writer and scheduler for X, LinkedIn and Threads | LinkedIn content, scheduling and lead tool for creators and agencies |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $37/mo | $49/mo |
| Free plan | No, 7-day trial | No, trial available |
| Made by | Postwise | MagicPost |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Postwise has the lower starting price: about $37 a month, against $49 for MagicPost.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
$37/mo
- 3 social accounts
- 500 AI posts per month
- 3 months of scheduling
- GhostWriter AI assistant
Boss
$59/mo
- 5 social accounts
- 1,000 AI posts per month
- 12 months of scheduling
- Advanced analytics dashboard
Unlimited
$97/mo
- Unlimited social accounts
- Unlimited AI posts
- Unlimited scheduling
- Custom AI training
4 plans
Growth
$49/mo
- Analytics and performance tracking
- Lead detection from engagement
Agency
$59/mo
- Per user
- Minimum 5 client seats
- Client post approval
- White-label reports
Team
$59/mo
- Per user
- Minimum 5 seats
- Team dashboards
- Brand guidelines
Creator
$69/mo
- Unlimited post generation
- AI photos and carousels
- Comment scheduling
- API and MCP access
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Postwise
- Three platforms from one dashboard
- Custom AI voices for your style
- Weeks of scheduling
- No free plan after the 7-day trial
- Entry price is $37 a month
- Basic plan limited to 3 accounts
MagicPost
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
- Only covers LinkedIn
- Unlimited generation needs the Creator plan
- Agency and Team plans start at five seats
Which one should you choose?
Choose Postwise if you want:
- Three platforms from one dashboard
- Custom AI voices for your style
- Weeks of scheduling
Watch out: no free plan after the 7-day trial.
Choose MagicPost if you want:
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
Watch out: only covers linkedin.
Postwise vs MagicPost FAQ
What is the difference between Postwise and MagicPost?
Postwise: AI post writer and scheduler for X, LinkedIn and Threads. MagicPost: LinkedIn content, scheduling and lead tool for creators and agencies. Both are marketing tools.
Is Postwise or MagicPost cheaper?
Postwise has the lower starting price: about $37 a month, against $49 for MagicPost.
Do Postwise and MagicPost have free plans?
Postwise: No, 7-day trial. MagicPost: No, trial available.
Who makes Postwise?
Postwise is made by Postwise.
Who makes MagicPost?
MagicPost is made by MagicPost.
Which should I choose, Postwise or MagicPost?
Choose Postwise if you value three platforms from one dashboard and custom ai voices for your style. Choose MagicPost if you value writes in each person's own voice and uses linkedin's official api.