kitio.aiOtterly.AI vs Scrunch
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Otterly.AI has the lower starting price: about $29 a month, against $250 for Scrunch.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Prompt monitoring
- Link citation tracking
- Brand mention reports
- GEO site audit
- Client workspaces
- AI answer monitoring
- Citation tracking
- Sentiment analysis
- Site audits for AI crawlers
- Agent traffic analytics
- Agent Pages
| Feature | Otterly.AI | Scrunch |
|---|---|---|
| Best for | Affordable AI search monitoring for brands and agencies | Track and improve how your brand appears in AI search answers |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $29/mo | $250/mo |
| Free plan | No, trial available | No, 7-day trial |
| Made by | Otterly.AI | Scrunch |
| Based in | Austria | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Otterly.AI has the lower starting price: about $29 a month, against $250 for Scrunch.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Lite
$29/mo
- 15 search prompts
- Unlimited team members
- AI search optimization tips
Standard
$189/mo
- 100 search prompts
- API and MCP access
- Agent analytics
- 5,000 GEO URL audits per month
Premium
$489/mo
- 400 search prompts
- 10,000 GEO URL audits per month
- Personal onboarding session
Enterprise
Custom
- From 1,000 search prompts
- Custom audits and API limits
2 plans
Core
$250/mo
- 125 tracked prompts
- 5,000 responses per month
- 5 site audits, 5 users
Enterprise
Custom
- Custom prompts and responses
- Agent Experience Platform
- Full site audits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Otterly.AI
- Low starting price
- Covers several AI engines
- Easy setup
- Small prompt allowance on Lite
- Fewer insights than enterprise tools
Scrunch
- Covers four major AI answer engines
- Shows citations and sentiment
- Free quick visibility audit
- Starts at $250 a month
- Agent Pages only on Enterprise
- Core plan caps prompts at 125
Which one should you choose?
Choose Otterly.AI if you want:
- Low starting price
- Covers several AI engines
- Easy setup
Watch out: small prompt allowance on lite.
Choose Scrunch if you want:
- Covers four major AI answer engines
- Shows citations and sentiment
- Free quick visibility audit
Watch out: starts at $250 a month.
Otterly.AI vs Scrunch FAQ
What is the difference between Otterly.AI and Scrunch?
Otterly.AI: Affordable AI search monitoring for brands and agencies. Scrunch: Track and improve how your brand appears in AI search answers. Both are marketing tools.
Is Otterly.AI or Scrunch cheaper?
Otterly.AI has the lower starting price: about $29 a month, against $250 for Scrunch.
Do Otterly.AI and Scrunch have free plans?
Otterly.AI: No, trial available. Scrunch: No, 7-day trial.
Who makes Otterly.AI?
Otterly.AI is made by Otterly.AI, based in Austria.
Who makes Scrunch?
Scrunch is made by Scrunch, based in United States.
Which should I choose, Otterly.AI or Scrunch?
Choose Otterly.AI if you value low starting price and covers several ai engines. Choose Scrunch if you value covers four major ai answer engines and shows citations and sentiment.