kitio.aiScrunch vs LLMrefs
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. LLMrefs has the lower starting price: about $79 a month, against $250 for Scrunch.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI answer monitoring
- Citation tracking
- Sentiment analysis
- Site audits for AI crawlers
- Agent traffic analytics
- Agent Pages
- AI search rank tracking
- Citation tracking
- Competitor share of voice
- Auto-generated prompts
- Geo-targeting
- CSV export
| Feature | Scrunch | LLMrefs |
|---|---|---|
| Best for | Track and improve how your brand appears in AI search answers | Tracks brand rankings and citations across AI search engines |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $250/mo | $79/mo |
| Free plan | No, 7-day trial | Yes |
| Made by | Scrunch | LLMrefs |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Citation tracking.
Pricing compared
LLMrefs has the lower starting price: about $79 a month, against $250 for Scrunch.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Core
$250/mo
- 125 tracked prompts
- 5,000 responses per month
- 5 site audits, 5 users
Enterprise
Custom
- Custom prompts and responses
- Agent Experience Platform
- Full site audits
2 plans
Free
Free
- Free account
- No credit card
All in One
$79/mo
- 500 tracked prompts
- All AI search engines
- Weekly reports
- 7-day free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Scrunch
- Covers four major AI answer engines
- Shows citations and sentiment
- Free quick visibility audit
- Starts at $250 a month
- Agent Pages only on Enterprise
- Core plan caps prompts at 125
LLMrefs
- Tracks keywords rather than hand-written prompts
- Covers all major AI answer engines
- Free account to start
- One main paid plan
- Weekly rather than daily refreshes
- Prompt limits on the paid plan
Which one should you choose?
Choose Scrunch if you want:
- Covers four major AI answer engines
- Shows citations and sentiment
- Free quick visibility audit
Watch out: starts at $250 a month.
Choose LLMrefs if you want:
- Tracks keywords rather than hand-written prompts
- Covers all major AI answer engines
- Free account to start
Watch out: one main paid plan.
Scrunch vs LLMrefs FAQ
What is the difference between Scrunch and LLMrefs?
Scrunch: Track and improve how your brand appears in AI search answers. LLMrefs: Tracks brand rankings and citations across AI search engines. Both are marketing tools.
Is Scrunch or LLMrefs cheaper?
LLMrefs has the lower starting price: about $79 a month, against $250 for Scrunch.
Do Scrunch and LLMrefs have free plans?
Scrunch: No, 7-day trial. LLMrefs: Yes.
Who makes Scrunch?
Scrunch is made by Scrunch, based in United States.
Who makes LLMrefs?
LLMrefs is made by LLMrefs.
Which should I choose, Scrunch or LLMrefs?
Choose Scrunch if you value covers four major ai answer engines and shows citations and sentiment. Choose LLMrefs if you value tracks keywords rather than hand-written prompts and covers all major ai answer engines.