kitio.aiNosto vs Depict
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Nosto starts at See pricing page and Depict starts at $88/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Personalised recommendations
- AI site search
- Category merchandising
- A/B testing
- UGC galleries
- Automated collection sorting
- Hybrid AI search
- Product recommendations
- Merchandising rules
- Shopify and headless support
| Feature | Nosto | Depict |
|---|---|---|
| Best for | AI commerce experience platform for search, recommendations and merchandising | AI merchandising, search and recommendations for online stores |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $88/mo |
| Free plan | No | No |
| Made by | Nosto | Depict |
| Based in | Finland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Nosto starts at See pricing page and Depict starts at $88/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Recommendations
$88/mo
- Brand-rule recommendations
- Sold separately
Search
$152/mo
- Hybrid AI search
- Sold separately
Merchandising
$152/mo
- Collection builder
- Curated and automated sorting
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Nosto
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
- Pricing not public
- Needs traffic to learn well
- Can overlap with other apps
Depict
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
- No free plan listed
- Pricing scales with store sessions
- Demo needed to get started
Which one should you choose?
Choose Nosto if you want:
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
Watch out: pricing not public.
Choose Depict if you want:
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
Watch out: no free plan listed.
Nosto vs Depict FAQ
What is the difference between Nosto and Depict?
Nosto: AI commerce experience platform for search, recommendations and merchandising. Depict: AI merchandising, search and recommendations for online stores. Both are legal, finance & hr tools.
Is Nosto or Depict cheaper?
Nosto starts at See pricing page and Depict starts at $88/mo. Check both pricing pages for current plans.
Do Nosto and Depict have free plans?
Nosto: No. Depict: No.
Who makes Nosto?
Nosto is made by Nosto, based in Finland.
Who makes Depict?
Depict is made by Depict.
Which should I choose, Nosto or Depict?
Choose Nosto if you value many personalisation tools in one and works with major platforms. Choose Depict if you value rules apply automatically across store pages and works with headless storefronts.