kitio.aiMoz Pro vs Article Insights
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Article Insights has the lower starting price: about $5 a month, against $49 for Moz Pro.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
- Competitor keyword groups
- AI article writer
- Competitor analysis view
- Bring your own OpenAI key
| Feature | Moz Pro | Article Insights |
|---|---|---|
| Best for | SEO toolset from Moz with Domain Authority and keyword tools | SEO article writer built around competitor keyword groups |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $49/mo | $4.99/mo |
| Free plan | No, 30-day trial | No, trial available |
| Made by | Moz (Ziff Davis) | Article Insights |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Article Insights has the lower starting price: about $5 a month, against $49 for Moz Pro.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
3 plans
Starter
$4.99/mo
- 25 searches
- 250,000 AI tokens
Pro
$9.99/mo
- 60 searches
- 500,000 AI tokens
Agency
$19.99/mo
- 150 searches
- About 1M AI tokens
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
Article Insights
- Low monthly prices
- Keyword groups taken from real competitors
- Option to use your own API key
- Search counts are limited per plan
- Model options listed are dated
- Prices shown as a 50% promotion
Which one should you choose?
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Choose Article Insights if you want:
- Low monthly prices
- Keyword groups taken from real competitors
- Option to use your own API key
Watch out: search counts are limited per plan.
Moz Pro vs Article Insights FAQ
What is the difference between Moz Pro and Article Insights?
Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. Article Insights: SEO article writer built around competitor keyword groups. Both are marketing tools.
Is Moz Pro or Article Insights cheaper?
Article Insights has the lower starting price: about $5 a month, against $49 for Moz Pro.
Do Moz Pro and Article Insights have free plans?
Moz Pro: No, 30-day trial. Article Insights: No, trial available.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Who makes Article Insights?
Article Insights is made by Article Insights.
Which should I choose, Moz Pro or Article Insights?
Choose Moz Pro if you value easy for beginners and domain authority is an industry standard. Choose Article Insights if you value low monthly prices and keyword groups taken from real competitors.