kitio.aiMarqo vs BatteryIncluded
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Marqo starts at See pricing page and BatteryIncluded starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Semantic product search
- Typo tolerance
- Multilingual queries
- Recommendations
- Conversational discovery
- Hybrid LLM search
- Typo-tolerant auto-suggest
- Merchandising controls
- AI product recommendations
- Analytics dashboard and API
| Feature | Marqo | BatteryIncluded |
|---|---|---|
| Best for | AI search and product discovery trained on your catalog | Cookieless AI search, merchandising and recommendations for online shops |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Marqo | BatteryIncluded |
| Based in | – | Germany |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Marqo starts at See pricing page and BatteryIncluded starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Charge
From €2,500/mo
- 1 search index
- Auto-suggest and typo tolerance
- Standard merchandising
Power
From €3,500/mo
- Up to 3 search indexes
- Guided search and synonyms
- Dashboard, analytics and API
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Marqo
- Models are trained on the retailer's own catalog
- Search, recommendations and merchandising together
- Handles multiple languages
- Sales-led, no public pricing
- Aimed at enterprise retailers
- Revenue claims come from the vendor
BatteryIncluded
- No cookies or tracking needed
- Fast on large catalogs
- Marketing can tune results directly
- High entry price
- Aimed at large shops only
- LLM search is a paid add-on
Which one should you choose?
Choose Marqo if you want:
- Models are trained on the retailer's own catalog
- Search, recommendations and merchandising together
- Handles multiple languages
Watch out: sales-led, no public pricing.
Choose BatteryIncluded if you want:
- No cookies or tracking needed
- Fast on large catalogs
- Marketing can tune results directly
Watch out: high entry price.
Marqo vs BatteryIncluded FAQ
What is the difference between Marqo and BatteryIncluded?
Marqo: AI search and product discovery trained on your catalog. BatteryIncluded: Cookieless AI search, merchandising and recommendations for online shops. Both are legal, finance & hr tools.
Is Marqo or BatteryIncluded cheaper?
Marqo starts at See pricing page and BatteryIncluded starts at See pricing page. Check both pricing pages for current plans.
Do Marqo and BatteryIncluded have free plans?
Marqo: No. BatteryIncluded: No.
Who makes Marqo?
Marqo is made by Marqo.
Who makes BatteryIncluded?
BatteryIncluded is made by BatteryIncluded, based in Germany.
Which should I choose, Marqo or BatteryIncluded?
Choose Marqo if you value models are trained on the retailer's own catalog and search, recommendations and merchandising together. Choose BatteryIncluded if you value no cookies or tracking needed and fast on large catalogs.