kitio.aiCoveo vs Marqo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Coveo starts at See pricing page and Marqo starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Hybrid AI search
- Generative answering
- Product recommendations
- Passage retrieval API
- Relevance tuning
- MCP server
- Semantic product search
- Typo tolerance
- Multilingual queries
- Recommendations
- Conversational discovery
| Feature | Coveo | Marqo |
|---|---|---|
| Best for | Enterprise AI search and generative answers for commerce and service | AI search and product discovery trained on your catalog |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | No |
| Made by | Coveo | Marqo |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Coveo starts at See pricing page and Marqo starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Coveo
- Covers commerce, service and workplace search
- Many prebuilt enterprise integrations
- Passage retrieval API for AI apps
- Quote-based pricing
- Built for large organizations
- Setup takes indexing and tuning work
Marqo
- Models are trained on the retailer's own catalog
- Search, recommendations and merchandising together
- Handles multiple languages
- Sales-led, no public pricing
- Aimed at enterprise retailers
- Revenue claims come from the vendor
Which one should you choose?
Choose Coveo if you want:
- Covers commerce, service and workplace search
- Many prebuilt enterprise integrations
- Passage retrieval API for AI apps
Watch out: quote-based pricing.
Choose Marqo if you want:
- Models are trained on the retailer's own catalog
- Search, recommendations and merchandising together
- Handles multiple languages
Watch out: sales-led, no public pricing.
Coveo vs Marqo FAQ
What is the difference between Coveo and Marqo?
Coveo: Enterprise AI search and generative answers for commerce and service. Marqo: AI search and product discovery trained on your catalog. Both are legal, finance & hr tools.
Is Coveo or Marqo cheaper?
Coveo starts at See pricing page and Marqo starts at See pricing page. Check both pricing pages for current plans.
Do Coveo and Marqo have free plans?
Coveo: No, trial available. Marqo: No.
Who makes Coveo?
Coveo is made by Coveo, based in Canada.
Who makes Marqo?
Marqo is made by Marqo.
Which should I choose, Coveo or Marqo?
Choose Coveo if you value covers commerce, service and workplace search and many prebuilt enterprise integrations. Choose Marqo if you value models are trained on the retailer's own catalog and search, recommendations and merchandising together.