kitio.aiMake vs Serif
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Make has the lower starting price: about $11 a month, against $30 for Serif.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop scenario canvas
- Routers and error handling
- Make AI Agents
- Thousands of app modules
- Scheduling and webhooks
- Document collection and follow-up
- Email triage and drafting
- Policy-based replies
- Human escalation
- Meeting recorder and knowledge base
| Feature | Make | Serif |
|---|---|---|
| Best for | Visual canvas for building automations and AI agents | AI agents that handle email, document collection and follow-ups |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Free trial |
| Starting price | $10.59/mo | $30/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Make (Celonis) | Serif |
| Based in | Czechia | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Make has the lower starting price: about $11 a month, against $30 for Serif.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1,000 credits per month
- No-code visual builder
Core
$10.59/mo
- Starting price, scales with credits
- Unlimited active scenarios
Pro
$18.82/mo
- Starting price, scales with credits
- Priority execution
- Custom variables
Teams
$34.12/mo
- Starting price, scales with credits
- Team roles
- Shared templates
Enterprise
Contact sales
- Enterprise apps
- Advanced security
- Invoice billing
5 plans
Lite
$30/mo
- Email triage and drafting
- Meeting recorder
- Task manager and knowledge base
Standard
$50/mo
- 5x Lite usage
- True Voice replies
Team
$50/mo
- Per user
- Pooled usage
- Shared playbooks
- Priority support
Pro
$200/mo
- 20x Lite usage
- Dedicated support
Enterprise
Contact sales
- Custom AI models
- SSO, SCIM and RBAC
- Custom data retention
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Make
- Cheaper than Zapier for high step counts
- Clear visual view of complex logic
- Shows each agent decision step by step
- Steeper learning curve than Zapier
- AI step credit use is hard to predict
- Large scenarios get hard to read
Serif
- Keeps chasing until files are complete
- Escalates unclear cases to people
- Strong security credentials
- Usage limits tied to plan tier
- Pro tier costs $200 a month
- Needs time to train on your workflows
Which one should you choose?
Choose Make if you want:
- Cheaper than Zapier for high step counts
- Clear visual view of complex logic
- Shows each agent decision step by step
Watch out: steeper learning curve than zapier.
Choose Serif if you want:
- Keeps chasing until files are complete
- Escalates unclear cases to people
- Strong security credentials
Watch out: usage limits tied to plan tier.
Make vs Serif FAQ
What is the difference between Make and Serif?
Make: Visual canvas for building automations and AI agents. Serif: AI agents that handle email, document collection and follow-ups. Both are agents & automation tools.
Is Make or Serif cheaper?
Make has the lower starting price: about $11 a month, against $30 for Serif.
Do Make and Serif have free plans?
Make: Yes. Serif: No, 7-day trial.
Who makes Make?
Make is made by Make (Celonis), based in Czechia.
Who makes Serif?
Serif is made by Serif.
Which should I choose, Make or Serif?
Choose Make if you value cheaper than zapier for high step counts and clear visual view of complex logic. Choose Serif if you value keeps chasing until files are complete and escalates unclear cases to people.