kitio.aiMailjet vs Birch
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailjet starts at $9/mo and Birch starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email editor
- AI email generator
- AI segmentation
- Transactional email API
- A/B testing
- MCP server
- Custom automation rules
- Bulk ad launching
- AI recommendations
- Slack reporting
- Birch MCP
| Feature | Mailjet | Birch |
|---|---|---|
| Best for | Email marketing and email API with AI writing and segmentation | Rule-based ad automation with AI tips (formerly Revealbot) |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $9/mo | See pricing page |
| Free plan | Yes | No, 14-day trial |
| Made by | Sinch | Birch |
| Based in | Sweden | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailjet starts at $9/mo and Birch starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 6,000 emails per month
- 200 emails per day
- 1,000 contacts
Starter
$9/mo
- 8,000 emails per month
- No daily send limit
- 2,000 contacts
- 1 subaccount
Essential
$19/mo
- 15,000 emails per month
- Unlimited contacts
- No Mailjet logo
Premium
$29/mo
- Advanced statistics
- Reputation monitoring
- Service level agreement
- Deliverability training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailjet
- Free plan with 6,000 emails per month
- One tool for campaigns and API email
- Plans are month-to-month
- AI tools for copy and segments
- Free plan has a 200 per day send cap
- Overage emails are billed extra
- Advanced stats need the Premium plan
Birch
- Very flexible rule conditions
- Works across four ad platforms
- Connects to AI assistants
- Rules take time to set up well
- Pricing scales with ad spend
Which one should you choose?
Choose Mailjet if you want:
- Free plan with 6,000 emails per month
- One tool for campaigns and API email
- Plans are month-to-month
Watch out: free plan has a 200 per day send cap.
Choose Birch if you want:
- Very flexible rule conditions
- Works across four ad platforms
- Connects to AI assistants
Watch out: rules take time to set up well.
Mailjet vs Birch FAQ
What is the difference between Mailjet and Birch?
Mailjet: Email marketing and email API with AI writing and segmentation. Birch: Rule-based ad automation with AI tips (formerly Revealbot). Both are marketing tools.
Is Mailjet or Birch cheaper?
Mailjet starts at $9/mo and Birch starts at See pricing page. Check both pricing pages for current plans.
Do Mailjet and Birch have free plans?
Mailjet: Yes. Birch: No, 14-day trial.
Who makes Mailjet?
Mailjet is made by Sinch, based in Sweden.
Who makes Birch?
Birch is made by Birch.
Which should I choose, Mailjet or Birch?
Choose Mailjet if you value free plan with 6,000 emails per month and one tool for campaigns and api email. Choose Birch if you value very flexible rule conditions and works across four ad platforms.